SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. An important aspect of any media or event partnership is cross-collaboration. It can take ages to gather such a list. But it doesn’t have to.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

BenchmarkONE

DECEMBER 28, 2022

Or noticed that for just a small amount more, you can add a few more features to that software you’re purchasing? . What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Zoominfo

MARCH 29, 2023

Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. In today’s economy, software spend is being scrutinized more than ever — it’s no longer just a department lead making purchasing decisions,” Vendr co-founder and CEO Ryan Neu says.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Convert

AUGUST 20, 2020

For example, you have an ecommerce site that sells shoes. With segmentation, software places users in groups based on behaviors like interest and purchase habits. With robust experimentation software like Convert Experiences, you can design your test to segment and define audiences. Key #5: Cross-Selling and Upselling.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Scoop.it

JANUARY 11, 2024

By including plenty of help, advice, and information about its ERP small business software, this brand showcases its expertise and credibility, as well as its willingness to support business owners to achieve great results and grow their profits. Build trust and transparency Building a foundation of trust is essential to brand authority.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. These features aren’t just nifty toys.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Webbiquity

JANUARY 18, 2024

Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization. A well-timed follow-up can make a difference; however, it shouldn’t cross the line into the territory of disrespect for the recipient’s time and inbox.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. Here’s how this works in practice: Let’s say your business offers project management software, and a prospect from your target account engages with your social content. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Marketing Insider Group

JULY 20, 2021

It’s sort of like the word problems on your third-grade math test: Suzie is selling necklaces. If you’re selling a straightforward product — say, pencils — your value metric would be per pencil. If you’re selling a consulting service, your value metric would likely be per hour. Cost-Plus Pricing. Decide on a Pricing Model.

Pricing 359

Pricing Price B2B Buyer Personas 359

Valasys

SEPTEMBER 12, 2023

Reliable CRM software allows businesses to centralize customer information, track interactions, and automate various tasks more easily. Here are four strategies on how to utilize sales orders as a tool to bolster your CRM efforts: Transparent pricing: Your sales orders must present pricing information clearly and accurately.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

Marketing Insider Group

AUGUST 18, 2020

The original Manifesto for Agile Software Development advised valuing “Individuals and interactions over processes and tools.” Without it, true cross-functionality is difficult and attempted collaboration can create more problems than it solves. They’re looking to serve not to sell. Core of Collaboration.

Planning 318

Planning Activities Paid Search Agency Marketing Agencies 2 318

Influitive

OCTOBER 11, 2015

We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang , Principal Analyst and CEO at Constellation Research , an advisory and research firm. Then, reward advocates appropriately for making an introduction.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Net-Results

SEPTEMBER 24, 2020

I’m going to make a second assumption for the sake of this answer: you’re posting on organic social and are looking to create social posts and blog posts to be cross-posted on social. The goal of all social and blog posts should be getting those people’s information so you can get them into your funnel and sell your product to them later.

Social Media 71

Social Media Top of Funnel Media Cross-Selling 71

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. The challenge is that some companies and some roles do not lend themselves to selling value. Proving Value.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Salesforce Marketing Cloud

JANUARY 25, 2024

Inventory management is how companies track and control the goods they buy, store, sell, and use. For others, like retailers, it’s ready-to-sell stock. Factors such as seasonality, competition, geography, and the types of products you sell can all affect demand. Get the guide Why is inventory management important?

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Lenny's Newsletter

AUGUST 29, 2023

compliance, internal transparency) Company’s unique way of working (e.g. sells software that’s $10k ARR) Geo (e.g. We said we’re only going to sell to software companies that are: Selling in the U.S. You have product-market fit for companies that are more difficult to sell to.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Mereo

JULY 16, 2020

In-person business and selling is paramount in effectiveness and engagement. While some organizations may eventually return to a more-traditional workplace environment, and in-person selling will resume in the future, business practices will forever be changed. There are drawbacks to virtual selling and business practices.

Organization 53

Organization Cross-Selling Work Management Marketing Management 53

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. Here’s how this works in practice: Let’s say your business offers project management software, and a prospect from your target account engages with your social content. But why is this so important?

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. What’s the Secret to Virtual Selling for Financial Services?

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Mereo

JULY 29, 2021

For B2B companies — especially those in the software and service sectors — the environment has changed dramatically in the past 20 years. Additionally, the global marketplace has seen an influx of software providers and rapid-growth startups. The best pricing approaches: Align the pricing to the value the software delivers.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Zoominfo

JULY 15, 2019

For example, let’s say you want to leverage experiential marketing to promote a photo editing software. Or, if your company sells intangible products like software and technical solutions, you can craft an email campaign offering a free trial of your product. On-site activation. Industry events and trade shows.

Activities 246

Activities Brand Identity Branding Sample 246

SalesIntel

MAY 13, 2024

Revenue Growth: By understanding customer behavior and preferences, you can identify opportunities to upsell or cross-sell products and services, ultimately increasing revenue. API Integrations: You can get Techongrahic data by integrating with third-party tools or APIs that provide insights into your audiences’ software stack.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

OCTOBER 5, 2021

For example, let’s say you want to leverage experiential marketing to promote a photo editing software. Or, if your company sells intangible products like software and technical solutions, you can craft an email campaign offering a free trial of your product. Respect your audience.

Activities 130

Activities Brand Identity Branding Sample 130

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NetLine

JANUARY 7, 2020

During their I/O Event in May of this year, Google announced that beginning February 2020, the newest iterations of Chrome would be more transparent about which third-party cookies were tracking its users and why. . In North America, 45% of internet users employ some type of ad blocking software on their devices, according to GlobalWebIndex.

B2B Marketing 81

B2B Marketing Paid Search Agency Cross-Selling B2B 81

Golden Spiral

AUGUST 4, 2022

According to an Axway study of 5,074 people, transparency is important: 9 out of 10 Internet users want to know the specific data that companies have collected about them. 85% of people are concerned that their online data may not be secure; a mere 37% feel that companies are transparent about the ways they use data online.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Content Marketing Institute

FEBRUARY 1, 2019

Most brands don’t have the stomach for that sort of transparency. But that transparency leads to trust. For example, the analytics software startup Mixpanel admitted it had been pricing its product wrong. HANDPICKED RELATED CONTENT: 3 Ways to Use Transparency in Content to Cut Through the Noise. cgillespie317 ?

Marketing Analytics Tools 100

Marketing Analytics Tools Course Paid Search Agency Brand Identity 100

SmartBug Media

APRIL 12, 2023

For example, if you change something on the website or in your software, you can send out a survey with feedback options such as “This experience made it easy to handle my issue” or "This organization made it easy to handle my issue." Additionally, there is a survey within HubSpot for the Customer Effort Score.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Integrating content cross-departmentally doesn’t just add value; it transforms operations, strategies, and even company culture.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JANUARY 23, 2024

For example, if you're considering pitching your customer on an additional email marketing software upgrade, but email marketing doesn't fit directly into her long-term plan to expand her reach, you shouldn't force it. Provide a transparent pricing breakdown. Start providing value as soon as possible with quick wins.

Marketing & Strategy 64

Marketing & Strategy Marketing Proposals Marketing Management Transparency 64

Hubspot

JULY 13, 2023

This is a major concern, and governments have already taken action to promote transparency and enable only ethical usage of AI. So depending on the company size, hardware, software, or labor costs, be ready to spend from a few thousand bucks to several million dollars. Help your sales team understand the potential benefits of AI.

Marketing AI 57

Marketing AI Tips Work Management Ethics 57

accelerate agency

APRIL 12, 2023

You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Overall, companies spend 58% of their marketing budgets on digital marketing—but that rises to 89% for businesses that sell entirely online. Second, the pricing structure is designed to generate continuous revenue.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. One which can help you with what is often the tough job of selling your service to prospective customers. How to sell your service. You have a product, you promote it and market it, and then you hopefully sell it to lots of customers. .

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Martech

FEBRUARY 3, 2022

The key to solving this problem is transparency. Marketing teams must operate more transparently, both internally and externally, to realize their full potential. As Peter Drucker famously said, “the aim of marketing is to make selling superfluous.” The benefits of transparency. Cross-collaboration.

Transparency 98

Transparency Work Management Budget Programs Cross-Selling 98

ATAK Interactive

JULY 27, 2017

A responsive website design with arresting copy is a must-have for nonprofit organizations to look modern and transparent. This enterprise-level donor management software meant that integrating donor data from the website, social media, email, direct mail, and events management would be seamless. Transparency.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84