Cross-Selling SMB Software Transparency 
Mereo
MAY 11, 2023
Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers.
Mereo
JULY 29, 2021
For B2B companies — especially those in the software and service sectors — the environment has changed dramatically in the past 20 years. Additionally, the global marketplace has seen an influx of software providers and rapid-growth startups. The best pricing approaches: Align the pricing to the value the software delivers.
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Heinz Marketing
MARCH 4, 2019
We’re kind of shooting for that SMB and small-mid market size, and it just seems to be that sweet spot where we get access to both if we just do right by our ideal customer profile. We’ve got a sense for who we want to sell to.” Matt: And that can be a hard thing for companies to do, right?
accelerate agency
AUGUST 1, 2021
Moving from the SMB market and targeting enterprise customers is one way to maximize revenue and reduce churn, and this could be the perfect time to start. The enterprise software market has seen high growth , with market revenues more than doubling between 2009 and 2019 (blame COVID for a slower-than-expected 2020). What is SaaS?
Engagio
MARCH 23, 2020
They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. That’s just insane.
Engagio
MARCH 23, 2020
They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. That’s just insane.
Engagio
MARCH 23, 2020
They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. That’s just insane.
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