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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. A smart search system instantly connects them to the right product, saving time and frustration.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

According to Statista, the global gross merchandise volume equaled $12.2 An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Make sure you’re using your content efficiently and creating new content in a productive and strategic manner. How large is the B2B market?

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4 tips for navigating sensitive customer data

Martech

With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. For others, like retailers, it’s ready-to-sell stock.

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Instead, laser-target affiliates who cater to highly specific niches that closely match your products. For example, when an electronics company partnered with affiliates focused on gaming, photography, and video production, their conversion rates increased by over 50%. Niche relevance is key.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

My Experience: I’ve particularly appreciated DynamicYield’s recommendation engine, powered by it’s Experience OS , which algorithmically matches content, products, and offers to each customer across any digital channel to increase revenue and drive customer loyalty. which adapts in real-time to user behavior.

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The 5 Most Important Sales Performance Metrics Every Rep and Manager Should Track

Hubspot

Take a look at your pay structure to see if you’re pulling the right levers to get reps to sell. If you get approximately 500 leads per month, and on average 50 buy your product, your conversion rate is 10%. Or maybe you’re trying to improve your cross-sell rates. The last potential culprit? Your sales compensation plan.