Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
Customer Experience Matrix
MAY 5, 2016
But Engagio's latest product, Engagio PlayMaker, actually does occupy a space in between marketing, sales development, field sales and customer success by connecting them without replacing existing marketing automation, CRM, or customer success systems. Some messages can be automated but most are assigned to human sales or service agents.
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