Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
Customer Experience Matrix
MAY 5, 2016
Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Some messages can be automated but most are assigned to human sales or service agents. Pricing will be based on the number of unique "account owners" (as shown in the CRM system) and users.
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