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Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Some messages can be automated but most are assigned to human sales or service agents. Pricing will be based on the number of unique "account owners" (as shown in the CRM system) and users.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. The Bizo purchase, priced at $175 million , makes perfect sense. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors.

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Choices will be based on individual features and supporting services. In general, though, HubSpot’s growth strategy seems to rely more on expanding services than features.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

company services customers (2015) revenue (2015) revenue / customer GoDaddy domain registration, Web site hosting 13.8 Keywords alone have major limits – “price is too high” “price is a bargain” or “what’s your price” would all trigger the same reply if the system simply looks for the word “price”. million $1.6

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The 14 Best Marketing Automation Tools

Webbiquity

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. Pricing: contact vendor. Pricing: free. Pricing: $1,000 to $3,000 per month.

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SetLogik Offers B2B Marketers a Real Marketing Database

Customer Experience Matrix

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Salesforce.com synch is bi-directional and works with lead and contact records.