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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

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The Risks of Over-Reliance on Late-Stage Content

The Point

Engaging with prospects earlier in the buying cycle means a greater opportunity to educate and nurture that individual, increasing your chances of a win when a genuine need occurs. And this much is true: late-stage offers are more likely to attract prospects who are genuinely in the market for a particular product or solution.

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Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Factors like sales enablement and CRM work behind the scenes, carving a clear path to winning highly valuable accounts. For example, “hungry,” can be considered a generic pain point.

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Increased customer loyalty.

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Event Innovation: Increasing Engagement & Event Success Post-COVID

Lead Liaison

Speaking with clients from around the world, we hear stories of how clients are still dragging in clunky, heavy Prize Wheels, outdated logo’d swag, flimsy paper documents, collecting business cards in a fishbowl that are easily lost, and writing down leads on a sheet of paper and waiting weeks to finally receive leads from event organizers.

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14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events

Lead Liaison

Digital treasure hunt In the “olden days” show organizers would hand out physical, paper cards that attendees would bring with them as they searched for key items throughout the event. Modern technology has eliminated the need for paper. We understand the challenges they face putting together live, virtual, and hybrid events.