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Deliverability Acronyms: A-Z

eDataSource

Application Program Interface - A computer programming term describing a set of definitions, protocols and tools for building software. Brand Indicators for Message Identification: A new email standard that allows email marketers to combat fraudulent emails by inserting their brand logo on every mail. DEFINITION. Business to Business.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Here’s how they work: With Google’s free tool, Campaign URL Builder, anyone can create a custom UTM. If you want to get even more targeted with your UTM parameters, Campaign URL Builders allows you to do that.

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

Is the search term itself losing traction? Is the search term itself losing traction? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Insert this formula into cell D2. Insert this formula into E2: =B2-D2.

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The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. That’s a very small step.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

More sophisticated marketing teams are likely already aware of personalization tokens, where you can dynamically insert a prospective customer’s first name into an email or other correspondence type. PURL is an acronym for personalized URLs. Personalization tokens. Personalized landing pages. Real emails from real people.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest.