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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

The first stage was just to recognize that CDP was a separate category of software. What was new about CDP was that it was packaged software that was building a customer database. Packaged software”, for example, distinguishes CDP from data warehouses and data lakes, which are custom built.

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Ana Mourão: Spotlight on the expert

Martech

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Its objective was to increase the exportation of Brazilian software to the U.S., Q: You studied in São Paulo.

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Why Agile CRM integrations are better than Waterfall

Valasys

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. However, the development of CRM software is fairly new. Agile CRM integrations complement the organizations incurring increased change. Agile CRM Integrations. Waterfall CRM Integrations.

CRM 98
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility. If back-office ERP and front-office CRM don’t connect, teams can’t “see” the complete buying process.

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Data Hygiene Best Practices

SmartBug Media

By prioritizing data management, you can mitigate the risks of data inaccuracies, duplicates, and outdated information during integration projects, ensuring a smooth and efficient process. Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility. If back-office ERP and front-office CRM don’t connect, teams can’t “see” the complete buying process.

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How to protect and leverage your single source of truth

Martech

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. The harder it is to keep track of, the less consistency across your brand management. Integrations help you manage and control that messaging for the consistency of your brand voice.