Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. To understand CRM retargeting one must first understand first-party data. What is CRM data?

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Score those strong purchase indicators highly and send these white-hot leads to sales. Smart marketers can use these behaviors to deduce what topics a prospect may be interested in, and how close they might be to purchasing.

Lead Ranking 187

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 187

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

InsightSquared

FEBRUARY 27, 2018

Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. You know that if you can just get them using your killer product, a commision is not far away. But what about the data specifically related to the usage of your product itself?

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Lake One

AUGUST 14, 2023

You have dozens of opportunities to use tech and automation with a CRM for manufacturers to improve margins in your company. Once we’re clear on the process, we bring in our not-so-secret weapon, the best CRM for manufacturers: HubSpot. The trick is knowing where to look – and what questions to ask. And that’s where Lake One can help.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Tomorrow People

MAY 30, 2022

Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. Create a product roadmap that clearly outlines the vision, direction, and progress of your product. This will help you understand which product updates will have maximum impact to your organisation.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Smarte

MAY 5, 2023

Sales productivity refers to the efficiency and effectiveness of the sales process. It is more crucial than ever to increase sales productivity in the fast-paced business world of today. In this article, we will explore effective ways to boost sales productivity. This enables the sales representative to cross-sell it.

Product 52

Product Tips Work Management Ad Frequency 52

Lead Forensics

APRIL 16, 2024

Additionally, AI can automate email follow-ups and data entry, ensuring timely communication and accurate CRM data. AI-powered lead generation tools analyze vast data sets, including demographics, online behavior, and social media activity, to pinpoint potential customers with a genuine interest in your product or service.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. These features aren’t just nifty toys.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 87

Automation Marketing Websites Work Management Conversion 87

BenchmarkONE

DECEMBER 28, 2022

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. Or noticed that for just a small amount more, you can add a few more features to that software you’re purchasing? You’ve been upsold. .

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. Your combined efforts with marketing have attracted leads, ultimately leading them to leave their contact information on a gated asset and find a comfortable spot in your CRM. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Hubspot

DECEMBER 13, 2023

Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made. You'll provide a brief overview of your product or service and try to gain their interest. You negotiate to find a mutually beneficial agreement that satisfies both parties.

Work Management 70

Work Management Marketing Management Cross-Selling Budget Programs 70

Zoominfo

OCTOBER 12, 2022

In a complex buying process, getting a full picture of these conversations, from pitch to purchase, is a key differentiator of sales success. And if you manage a distributed team that crosses international boundaries, you’re also juggling time zones and languages that make attending live calls difficult.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. Here are a few examples: 1.

Lead Ranking 91

Lead Ranking Allocation Churn Rate Lead Scoring 91

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!).

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

SmartBug Media

SEPTEMBER 28, 2023

When considering revenue optimization strategies, pricing optimization is frequently overlooked because organizations are either hesitant to lower prices and devalue their products/services or raise their prices and risk alienating potential customers.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Hubspot

APRIL 1, 2024

Preferably ones with a big budget and high intent to purchase. They have access to a wealth of information online, from product reviews and customer feedback to detailed product specifications and pricing information. Skip the cookie-cutter opening about “being a big fan” of your prospect’s company or product.

Ideal Customer Profiles 58

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 58

Tomorrow People

NOVEMBER 17, 2021

Chan Kim and Renée Mauborgne’s best-selling book Blue Ocean Strategy, there are two types of market spaces: blue oceans and red oceans. As one of the first companies to go completely cloud-based, the company disrupted the traditional CRM software market and offered a novel solution to businesses. Red and blue ocean markets.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Marketing Insider Group

SEPTEMBER 28, 2021

Second, the success rate of selling to existing customers is much higher than new ones. The priorities included acquiring new customers, increasing the share of spend and revenues, launching new products, developing brand reputation, and increasing brand awareness. If you’re not launching new products, then that doesn’t matter.

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. The advantage is that the customer already knows and has trust in your product or service. As a result, you might miss a good opportunity to close a deal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling is when a seller encourages a customer to buy a more expensive version of a product or service than they originally intended. Instead of selling just one training session, I have the potential to sell four. Cross-selling looks different. This surfaces needs you can address with upsells (and cross-sells).

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Optinmonster

JUNE 26, 2023

Marketing automation workflows usually happen inside an email service provider (ESP) like Mailchimp or a customer relationship management (CRM) software like Hubspot. The goal is to capture the interest and contact information of people who are interested in what you’re selling.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Vidyard

AUGUST 24, 2015

Selling can be fun, personally fulfilling and occasionally exhilarating, but let’s face it, it’s no walk on the beach. CRM brings the same principle to selling. CRM might have once seemed equally cumbersome to set up on and run in a corporate data centre, but cloud computing has changed all that. Planning Is Everything.

CRM 97

CRM Work Management Cross-Selling Marketing Management 97

Zoominfo

FEBRUARY 7, 2023

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. A classic inbound sales tactic is working with the marketing department to create a blog post and social series about the power of your product. They decide when to reach out to you and start the conversation.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Heinz Marketing

JUNE 30, 2023

By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience. Repeat Purchase Rate This metric tracks the frequency at which customers make repeat purchases.

Churn Rate 105

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 105

Optinmonster

OCTOBER 6, 2023

Potential customers need to hear your message an average of 7 times before purchasing. Those triggers can include: A user’s action : You can create emails that are sent automatically when a website visitor subscribes to your newsletter or makes a purchase. Over 50% of consumers purchase from a marketing email at least once a month.

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

Stevens & Tate

APRIL 15, 2023

The modern consumer relies on research, opinions, and reviews before purchasing a product. This means they are open to repeat purchases with minimal marketing efforts –bridging the trust-loyalty gap. When consumers trust your brand, it’s easier to sell, cross-sell, and upsell your services or products.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

Choozle

JUNE 12, 2019

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part.

CRM 40

CRM Advertising Agencies Marketing Strategy Marketing & Strategy 40

Choozle

JUNE 12, 2019

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part.

CRM 40

CRM Advertising Agencies Marketing Strategy Marketing & Strategy 40

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

A prospect lingering in the negotiation stage, for example, may need a change to product price to move them to the contract stage. A sales pipeline follows the journey prospects take from first contact to purchase. Before you pitch your product, you need to make sure it’s a good fit for the prospects you’ve identified.

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59