Metadata
AUGUST 23, 2022
The other two options—Sign Up and Register—are most likely pointed to specific events, webinars, and in some cases demo sign-ups. Experiment with both demo and event CTAs to see what works best for your audience. P.S. We don’t typically look at CPM on LinkedIn, since experimentation allows advertisers to get much more granular.
Outbrain
NOVEMBER 16, 2022
These include the usual demographics, but also topic-based targeting, and similar audience targeting (AKA Lookalike audiences). There is also affinity targeting, which focuses on users who are interested in topics similar to your niche, and even life events targeting, homing in on users during various major life milestones.
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Convince & Convert
MARCH 19, 2018
Each audience is unique, with its own set of interests, demographic segments, and preferences. Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people. By paying per impression, you can optimize your CPM to just $0.02 What are the user demographics?
Bionic
MARCH 26, 2021
The Universal Format is useful for buying all forms of advertising: print, radio, TV, billboard (OOH), events, digital, programmatic, social, audience, CTV/OTT, and every other media channel. Advertising dayparts, start date, end date, program name, and demographics are included with every line item. Universal Insertion Order Format.
The Point
OCTOBER 7, 2014
In our experience with high-tech clients, we’re seeing fairly consistent success advertising on LinkedIn, primarily due to the ability to target specific demographics, a feature that Google would do well to emulate. as billable events, whereas other platforms only count clicks on the delivery URL.
Customer Experience Matrix
OCTOBER 1, 2014
V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database.
Oktopost
JULY 15, 2020
In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Now that we’re all having to adapt to the dangers of COVID-19, things have changed and in-person events are a non-starter for many companies. Employ Micro-Segmentation.
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