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Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

Optimize for Mobile First Today, mobile-first isn’t just a trend—it’s a necessity. Over 50% of global internet users access the web via mobile and by not optimizing for this segment, you’re potentially losing out on a massive chunk of conversions. Enter long-tail keywords. How do you improve it?

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Display ads vs native ads: What’s the difference?

Liveintent

Display ads are text, image, or video advertisements in the digital, online space. Common examples include interscroller ads on mobile and homepage takeovers on web pages. Stand out as advertisements. Higher CPC than display ads. Lower CPC than native ads. What are display ads? Ideal for awareness campaigns.

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How to Optimize Your Product Listing Ads For More Clicks

Unbounce

And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. Here’s how product listing ads can give your advertising strategy a boost. These ads are highly targeted and tailored to your search, and they allow you to click through to purchase a product directly.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Website visitors that come through PPC make purchases 50 percent more often than visitors that come through organic sources. New Media Campaigns).

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Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

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50 Statistics About Retail Marketing and Consumer Shopping Trends

Porch Group Media

Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. 51% of Americans prefer to shop online and 96% of Americans have made an online purchase in their life. Big Commerce ).