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The Keywee Facebook CPC Tracker: February Update

Anyword

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. As publishers look to build sustainable businesses, they are increasingly focused on reader engagement and loyalty. Research by Parse.ly

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

If you do it right, you gain trust, loyalty, and advocacy for your brand. Market research is extremely helpful for strategy and execution, but again… what works for one person won’t work for someone else. Great content comes from great research, expertise, and a commitment to quality. The reward? Same concept here.

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Return of the Audience Development Dilemma

Anyword

Loyalty and Retention. When you’re trying to drive traffic, there are really only two optimization levers you can use – CPC and CTR. Shameless plug time: last year, Keywee created a metric called “Loyalty Score” that helps publishers understand the quality of their audience and optimize toward that while keeping costs low.

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Blog Goals: How to Create Written Content that Converts

ClearVoice

People use commercial keywords when comparing product alternatives, looking for pricing information or conducting in-depth research before making a purchase. Top-of-the-line SEO tools like Semrush reveal the search intent behind keyword ideas—along with metrics like keyword difficulty, search volume, and Cost Per Click (CPC).

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. If you multiply the average CPC cost by search visits, the ad value is over $1 million. Teams, such as product and research and development (R&D), focus on ensuring relevance within the market and customer satisfaction with their product.

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50 Statistics About Retail Marketing and Consumer Shopping Trends

Porch Group Media

48% of consumers start mobile research with a search engine –but 33% go directly to the site they want. The top three traffic sources driving sales for eCommerce are organic (22%), email (20%) and CPC (19%), with display and social accounting for just 1% and 2% respectively. (Wolfgang Digital). Baymard Institute). eMarketer).

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SEO Quick Checklist and Free Resources Guide

RebelMouse

Keywords Everywhere : This is a browser add-on for Chrome and Firefox that shows keyword metrics like search volume, CPC, and competition on multiple websites. WordStream’s Free Keyword Tool : This tool allows you to research the competition level of your desired search phrases.