Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

DAGMAR Marketing

NOVEMBER 17, 2021

Most users performing high-intent searches on Google have probably already made up their minds about two things–they are interested in a product or service your business offers and they are exclusively interested in finding it in your service area. 4 in 5 consumers use search engines to find local information.

Work Management 105

Work Management Paid Search Agency Marketing Management Service 105

seo.co

JANUARY 14, 2024

You’ll also want to research the cost per click (CPC) for PPC ads related to your search terms. You’ll want to create individual pages for each practice area that cover every possible search intent your prospects might have. Optimize Your Personal Injury Law Firm’s Website Google wants to offer searchers the best user experience.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

QuanticMind

DECEMBER 5, 2018

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. Bing beats out Google in share of long tail search queries. There are four main ways Bing can manage your bids for you: Enhanced CPC.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

QuanticMind

SEPTEMBER 28, 2018

You probably have figured out how much money you can spend and determined the CPC range that falls within your budget. Bid Optimization Tip 1: Look for keyword intent. To that end, it’s sometimes more strategic to bid on specific long-tail keywords. You’ve probably identified ads, ad groups and keywords.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Navigate the Channel

OCTOBER 25, 2023

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. To truly understand how to improve CPC, a paid search manager must first understand how CPC is calculated.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

Single Grain

MARCH 28, 2023

Keyword Strategy: SaaS companies often have more complex products and services with a specific set of features, which means they need to focus on specific long-tail keywords to target their ideal customers. It’s crucial to harness the right keywords to access the correct intent of your audience.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

APRIL 21, 2023

This refers to how closely related the ad is to the user’s search query or intent. The higher the Quality Score, the more likely the ad will be shown to users, and the lower the cost per click (CPC) will be. It’s crucial to understand the intent of your audience. A higher CTR means the ad is more appealing to users.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Convert

NOVEMBER 8, 2022

And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. You have to understand and cater to intent. Intent rules all. It all boils down to buyer intent, folks. This is a textbook example of matching ads to some indication of intent. Ruben Camerlynck, Saasb2b.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Navigate the Channel

AUGUST 24, 2017

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. To truly understand how to improve CPC, a paid search manager must first understand how CPC is calculated. Maximum Bid. Competition.

Cost Per Click 62

Cost Per Click Paid Search Agency Work Management Marketing Management 62

Hubspot

SEPTEMBER 4, 2012

People often sign up for webinars weeks in advance -- they may have every intention of attending when they sign up, but with the myriad distractions that pop up every day, it's critical you play an active role in keeping your webinar top of mind. 5) Give attendees something special. 15) Blog about your webinar.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Optinmonster

NOVEMBER 13, 2019

Our last keyword research guide covered why keyword research is relevant , types of keywords , understanding keyword intent (what searchers want), and much more. On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more.

Keywords 77

Keywords Paid Content Traffic Research 77

Anyword

OCTOBER 7, 2019

You may think of your average online marketer as a performance-focused conversion machine, wielding page optimization and CPC bids like a Jedi wields a lightsaber. Content marketing is, by nature, a long-tail endeavor. This is mostly because of user intent. Simple enough, right? . Where does content fit into all of this?

Loyalty 66

Loyalty Optimization Correlation Marketing Analytics Tools 66

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. 28) AnswerThePublic (Freemium) AnswerThePublic is a search listening tool from Neil Patel that helps you find relevant long tail keywords to target.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Moz

FEBRUARY 20, 2019

For example, are your informational intent keywords driving traffic to your product pages instead of your blog? Keywords with low search volume; this can actually help reveal conversion opportunities — remember, long-tail keywords typically have lower search volumes but higher conversion rates.

Segmentation 50

Segmentation Cost Per Click Keywords CPC 50

Single Grain

MAY 9, 2023

By doing so, you’ll immediately target customers with a higher level of purchasing intent than would with more generic keywords, ultimately increasing the probability of generating more leads and sales. Isn’t it a safe bet to say they’re considering a particular product or service but haven’t yet decided which one?

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

Single Grain

MARCH 23, 2020

CPC or monthly search volume) to feed their users with data. Competition is low and there are some bidders, which means that the term may have some commercial intent behind it: The way you analyze your keywords after you’ve filtered them has to do with your overall goals and objectives, but also with your capabilities and current status.

Keywords 124

Keywords Paid Content Google API 124

seo.co

MAY 16, 2021

Cost per click (CPC). The low-hanging fruit often includes long tail keywords like the 8-word phrase that wasn’t provided in Google’s Keyword Planning tool. Usually, they’re long tail keywords. Identify search intent for your pages that rank. This is intentional. Keyword difficulty.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. SpyFu’s Keyword Research tool provides keyword data like CPC, SEO difficulty, monthly searches, and even estimated clicks: Competitors Research Tool. Secondary keywords based on your primary keywords. Relevant keywords that your main competitors are using. Content Decay.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Anyword

OCTOBER 7, 2019

You may think of your average online marketer as a performance-focused conversion machine, wielding page optimization and CPC bids like a Jedi wields a lightsaber. Content marketing is, by nature, a long-tail endeavor. This is mostly because of user intent. Simple enough, right? . Where does content fit into all of this?

Loyalty 40

Loyalty Optimization Correlation Marketing Analytics Tools 40

Single Grain

MAY 29, 2023

Start your research with users’ search intent. Target keywords with a mix of long-tail , short-tail, negative, and evergreen based on the search intent, metrics, and match types to increase the chances of reaching a wider audience worldwide. Shortlist all the negative keywords.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

ClearVoice

MAY 19, 2022

This next pillar page type is built specifically for potential customers with strong purchase intent. More importantly, look for long-tail queries or keyword variations for each subtopic you find. Here are a few guidelines: Product or service pillar page: Are you targeting keywords with purchase intent?

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

Single Grain

APRIL 25, 2022

This fee is called the cost per click (CPC). They expertly research and select the long-tail keywords that are most often used to search for your product or services. Creating user intent-focussed ad copy. Creating ongoing ad copy to improve the ad quality score resulting in lower CPC and higher profits.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

MAY 8, 2023

But universities must consider student intent when optimizing their website for keywords. 99% of keywords fall under four intent categories: navigational, informational, transactional and commercial. Universities should also consider cost-per-click (CPC) metrics. If a keyword has a high CPC, that means it’s valuable.

Education 111

Education Lead Scoring Lead Ranking Cost Per Click 111

Single Grain

JANUARY 29, 2020

Modern SEO is all about understanding user intent and preparing content accordingly. Note down the terms that are suggested: Instead of only focusing on short-tail keywords such as “CRM,” include niche-specific long-tail keywords such as “CRM for small businesses.” 5) Reduces Dependance on Paid Advertisements.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

JULY 3, 2023

I can see the search volume, the cost per click (CPC) for the Google Ads campaign, and the keyword difficulty score for the SEO campaign. For SEO, try both short and long-tail keywords with commercial intent but having low difficulty scores, and for Google Ads, add keywords that have a commercial intent but low CPC.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Single Grain

AUGUST 24, 2023

It provides insights into user intent , seasonal variations and competition. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries. Cost Per Conversion (CPC) Cost per conversion measures the cost of converting leads into customers.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Directive Agency

MAY 9, 2017

This content should serve three purposes: Rank for keywords with high volume and valuable intent. This way, you increase the potential of even your educational intent converters to turn into customers over time. Check all keywords CPC. Be leverageable by sales. Grow awareness by being inherently shareable. Review Quality Scores.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Albacross

MAY 22, 2019

Use Exit-Intent Pop Ups. If you ask us, exit-intent pop ups are pretty much the greatest thing since sliced bread. Now, exit intent pop ups are particularly prominent in the eCommerce industry. If you’re going with native advertising platforms, most of these work with a Cost Per Click (CPC) model. Costs involved: $0.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Single Grain

JANUARY 30, 2023

Giving ChatGPT background information or context can help it understand the intent behind your prompt and generate a more relevant response. ” “What are the long-tail keywords for [topic]?” Prepare a list of long-tail keywords related to SaaS software for sales managers.”

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59