Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.”

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

B2BMarketing.net

MARCH 11, 2024

Educate business leaders on the value that marketing can bring According to one roundtable attendee, the challenge his team faces is around changing the perception of what marketing is there to do, and communicating that value clearly to the senior leadership.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 227

Effectiveness Peer-to-peer Guidelines Thought Leadership 227

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Customers are the heart of your businesses.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Marketing Insider Group

NOVEMBER 16, 2021

I have said for years that it is important to periodically get out and see different perspectives, gain new experiences, and perhaps most importantly, network with your peers. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Feb 24-26, 2020 | Scottsdale, AZ | Website. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Litmus

JUNE 15, 2022

Over the course of two days, you’ll get inspired by email thought leaders through live and on-demand sessions, take part in interactive roundtable discussions with speakers and the Litmus team, and more. Get inspired by email thought leaders through live and on-demand sessions. Click to tweet Litmus Live 2022 dates.

Peer-to-peer 75

Peer-to-peer Thought Leadership Marketing Management Demand 75

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Zoominfo

JULY 25, 2022

A global pandemic of such magnitude brought along with it a fear of the unknown. This took its toll on many businesses, resulting in hiring freezes, layoffs, and grave economic problems. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!)

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. Too much time passes. . Examples of Inbound Content Marketing.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. The event itself is of course critically important, but it’s just one part of a successful event strategy. Word #2: Campaign. Word #3: Brand . Word #4: Integration .

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

Televerde

APRIL 24, 2024

On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me. Corporate leadership often faces criticism for poor communication and transparency.

Peer-to-peer 105

Peer-to-peer Business Ethics Communities 105

xiQ

APRIL 29, 2020

One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. What is Trojan Horse Content Marketing? i2c’s Objectives. Generate Demand.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Zoominfo

OCTOBER 6, 2020

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Picture this: You’re a sales leader, currently responsible for a team of nearly 10+ sales development reps. Things are great, but your time is also stretched too thin. 3 Qualities of A Sales Team Lead.

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Salesforce Marketing Cloud

OCTOBER 14, 2021

After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. I knew skilling up on the platform could help put me on the path to leadership with a holistic digital marketing skill set, so I started to actively pursue related career opportunities. EARN THE BADGE.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

Salesforce Marketing Cloud

OCTOBER 19, 2022

In my current role, my leadership opportunities continue to grow and my skill sets continue to expand. I began my career at a telecom company where I had various roles, from hooking up cable lines in households to working in customer service call centers, to managing a call center. Trailblazing a new opportunity. 100 points.

Consulting 98

Consulting Peer-to-peer Work Management Cable 98

LEADership

JANUARY 7, 2014

In the course of my frequent travels, I meet many interesting individuals from all walks of life. That, in my opinion, is the key to establishing thought leadership. Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. HAPPY NEW YEAR EVERYONE!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

BOP Design

NOVEMBER 6, 2020

At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. Be thoughtful. Yes, you want to share the thought leadership content you invest time and money in creating.

Social Media 95

Social Media Marketing Budget B2B Thought Leadership Peer-to-peer 95

ClickZ

JANUARY 6, 2022

Sabrina: So that might involve thinking about a central team or multiple central teams depending on regional set up, hub and spoke models can work well in the right structural context, or perhaps it is simply the need for a peer-to-peer community – or of course, the business might require all three of those things.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021. Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Marketing Insider Group

JULY 14, 2020

Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. Marketing Isn’t What We Thought It Was. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation.

Paid Content 279

Paid Content Ad Frequency Paid Search Agency Marketing Budget 279

Hinge Marketing

FEBRUARY 23, 2022

In Figure 1 below, we see that high growth consulting firms grew three and a half times faster than their average growth peers. Of course all firms want to be counted among those realizing this kind of growth and profitability. The obtrusive dynamics of yesterday have continued to evolve and opened up new challenges and opportunities.

Work Management 69

Work Management Marketing Management Consulting Peer-to-peer 69

Strategic-IC

JANUARY 13, 2021

Social Selling refers to the process of building your personal brand, growing your network, building a presence as a thought leader, and developing trusted relationships via social media (most commonly LinkedIn). What is Social Selling and why should it form part of your ABM strategy? Let’s keep imagining. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

xiQ

APRIL 29, 2020

One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. What is Trojan Horse Content Marketing? i2c’s Objectives. Generate Demand.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

PathFactory

APRIL 3, 2019

The report sheds light on some interesting findings to help marketing leaders better understand how their peers buy and provides insight for marketing teams on how to improve their marketing as a whole. Have you ever stopped to wonder how your process compares to your peers? Marketing leaders share their thoughts. I know I do.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

EveryoneSocial

APRIL 14, 2020

More than you may even have thought about or realized until just now. Of course not! There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Marketing Insider Group

NOVEMBER 18, 2020

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

KoMarketing Associates

JULY 3, 2018

Of course, both of these first require a true understanding of your target audience. Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? Why or why not? “I Our marketing department at Widen faces this, too.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! My name is Matt Heinz.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Heinz Marketing

SEPTEMBER 7, 2020

I ask Wendy how she helped the team learn how to lead the customer, lead prospects, really be a voice of leadership and thought leadership to help figure out how to get through this together. By Matt Heinz , President of Heinz Marketing. Pacific you can find the transcription and recording here on the blog every Monday morning.

Top of Funnel 102

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 102

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? Thought leadership can provide the credibility and visibility for your offering. Thought leaders shape the attitudes and behaviors of their followers. Let’s start by getting clear about several key terms.

B2B Thought Leadership 132

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 132

Heinz Marketing

MARCH 13, 2019

How do my peers make buying decisions?”. Which brings us back to the question at hand, “How do my peers make buying decisions?” Which brings us back to the question at hand, “How do my peers make buying decisions?” And, of course, where do you stand compared to them? However, our research has indicated otherwise.

Peer-to-peer 76

Peer-to-peer Work Management Research Marketing Management 76