Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Some marketers (and even CFOs) mistakenly view social media as “free.&# Allocating insufficient time and resources.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 116

Conference Organization Paid Search Agency PR 116

RebelMouse

APRIL 3, 2018

These changes present a good opportunity to make sure your site's "About Us" and contributor bio pages are well written and detailed. All in the name of user experience, of course. What Happened: Move over Facebook and Snapchat, Google officially rolled out AMP stories as another way to create visual storytelling on the mobile web.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Post it to your Facebook page. Put it on YouTube of course. Your LInkedin page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Seek Content Inspiration Creating successful social media content isn’t just status updates. What shows up in these search results?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. For me, all three of your subtitles seem to fall under this idea.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# What other social media fallacies do you have?

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. Of course, this isn’t entirely an either/or scenario. link] [link] Tin Hang Liu RT @jaybaer Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Comparisons with other products in the category.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

OCTOBER 24, 2013

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. But while big projects can have big payoffs, you don''t have all the time in the world to execute them. client call.

Landing Pages 28

Landing Pages Click Rate Template PR 28

Convince & Convert

SEPTEMBER 21, 2010

Bonus: My list of social media monitoring tools that I collect to share with others and test myself. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. Thanks again Katie. Great resource. Thanks again Katie. Great resource.

Social Media 158

Social Media Media Paid Content Work Management 158

SmartBug Media

SEPTEMBER 9, 2022

Which social media platform is best to advertise on? The most important factor to consider when evaluating which social media channels to advertise on is whether your market is present or not. This contrasts with Facebook (48.5 Paid Media Tactic 4: Retargeting. percent of TikTok’s audience is over 55 years old.

Paid Content 98

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 98

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. DebDrive We NEED this book.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Customer Experience Matrix

MAY 7, 2015

Strategic planning can also be supported by a rich treasury of simulation and optimization techniques that are very familiar to AI developers. Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. First things first: you need to figure out what you want out of social media at large. Either way, remember that social media planning is a marathon, not a sprint.

Social Media 112

Social Media Social Marketing Marketing & Strategy Marketing Strategy 112

ClearVoice

NOVEMBER 15, 2019

And what should be at the core of this presentation you send or perform in person? The only key, of course, is putting on your editing hat and only showcasing relevant examples. And of course: the ‘wow’ factor. Present your plan for success. Most writers’ least-favorite thing: numbers.

Tips 69

Tips Marketing Proposals Work Management Lead Scoring 69

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Single Grain

JULY 6, 2023

SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats: To put it simply, such an analysis will help you track and measure the effectiveness of your promotion plan as well as your marketing plan as a whole. If you’re ready to level up your business, Single Grain’s marketing experts can help!?

Promotion 52

Promotion Planning Examples SWOT 52

Webbiquity

JULY 21, 2016

Use a media planning tool like Forward Planner to identify events and stories that might be relevant to your client. And remember, social media isn’t just for consumer PR professionals. If it’s as interesting as you claim it to be (of course it is) you could also look at turning it into an infographic to sweeten the deal.

PR 100

PR Creativity B2B Press 100

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. There is no one alive who is youer than you.’

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

MARCH 11, 2014

Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Facebook Insights. Of course not. The Science of Social Media. The Science of Social Media. Google Analytics. Don’t Answer Questions. com , wiki. com , forums.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JULY 8, 2010

The Wall Street Journal said email’s era had ended thanks to Facebook. Facebook’s COO said that email was probably going away. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. October 2009. So is email immortal? link] Jeffrey K.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hubspot

JUNE 25, 2018

Individuals use the app to meditate, relax, and be more present in their daily lives. The app provides users with an assistant – virtual, of course – that helps you organize your emails by importance. This includes social media planning, scheduling in-person workplace meetings, and event planning.

Product 101

Product Best Practices Work Management User-Generated Content 101

Industrial Marketing Today

OCTOBER 26, 2009

A good analogy is to think of a landing page as the putting green on a golf course. You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). Drive traffic to these landing pages and your bounce rates will decline and conversion rate will climb.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. link] [link] Tin Hang Liu RT @jaybaer Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130