Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. And before they do, they need to trust your brand as a thought leader in the market.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. What is the structure of the live event?

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Many digital-based businesses such as Amazon.com have seen increased demand and rising stock prices. Social media marketing. Why Instagram?

Tools 234

Tools Social Media Social Networks Work Management 234

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help. It depends on your business, of course.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Oktopost

DECEMBER 1, 2021

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Watch the recording: Want to hear more from renowned marketing leaders? Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without prospects having to leave the platform? Yes, please. What’s Next?

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 281

Sales Management Lead Ranking B2B Sales Top of Funnel 281

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Vidyard

JANUARY 8, 2021

This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment. In the Funnel Sales Coaching: Virtual Sales Training. Remote Sales Training and SKO Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? That is why it is important to balance your marketing portfolio and segment your offering.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking. Growth Marketing & digital hyper-personalization.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

Top of Funnel 87

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 87

Contently

MAY 23, 2018

Budget, of course. In today’s digital media landscape, content distribution is often the step brands overlook the most. Fixing the Funnel. They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We It takes talent.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. LinkedIn Ads. Google AdWords and Bing Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Companies are trying to maximize their marketing budgets when markets slow down. In contrast to the first few months of COVID-19, most businesses are not completely reducing their marketing spending.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Re-evaluate Your Marketing Strategy. Use Emotional Intelligence.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. Tighten your sales and marketing alignment.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Starting at the top, you need to get an idea of how visible you are in the market.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Choozle

JANUARY 25, 2022

Word-of-mouth marketing is free marketing, which will also save you costs on advertising. There are many ways that customers can find your product, thanks to your marketing channels. You can use this to reallocate your marketing budget. Attribution modeling can be a cost-saver in terms of your marketing budget.

Lead Ranking 82

Lead Ranking Top of Funnel Marketing Budget Touchpoints 82

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Outbrain

NOVEMBER 16, 2022

45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. Video is by far one of the more popular marketing tools available.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Vidyard

JANUARY 8, 2021

Get the Kit Virtual Selling Training Resources Sales Gravy: Virtual Selling Skills Bootcamp This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment.

Training 74

Training Top of Funnel Resources Work Management 74

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Valasys

MAY 9, 2024

In the fast-paced world of digital marketing, there is one standout individual who has set the bar high for sales excellence – Steven Khanna. With a unique blend of skills and strategies, Steven has consistently achieved success in the competitive field of digital marketing. What is Digital Marketing?

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? My answer (ExoB2B) Creating content is a crucial aspect of any digital marketing strategy. Remember: the success of a B2B blog is built over time. Whether B2C or B2B.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Outgrow

SEPTEMBER 12, 2022

However, the kind of techniques required to do that may vary depending on different factors like the product or service you’re offering, your target market, the latest trends, etc. Outgrow created a free tools page for marketers to explore ways they can improve their demand generation strategy. . LinkedIn- Refine Labs.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Vidyard

JANUARY 8, 2021

Get the Kit Virtual Selling Training Resources Sales Gravy: Virtual Selling Skills Bootcamp This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment.

Training 65

Training Top of Funnel Resources Work Management 65

Outgrow

NOVEMBER 30, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! Building an effective marketing funnel for B2B. Relying solely on paid marketing campaigns. Optimizing your customer acquisition funnel: The Dos and Don’ts.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59