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31 free social media templates that will elevate your workflows

Sprout Social

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. It includes a process checklist and a 12-month sample content calendar you can rely on as you build out your employee spotlight series.

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5 Successful Lead Generation Strategies

Zoominfo

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

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Sendoso launches a freemium eGifting service

Martech

Sample eGift selection. “The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.” He went and found me on Facebook and realized I had two dogs, Henry and Louie.

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Social media advertising: how to run a compelling campaign

Sprout Social

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? What are some sample goals for social media ad campaigns?

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How to build your growth (marketing) strategy

MKT1

RevenueHero RevenueHero is the easiest way for marketers to qualify and route leads to sales rep’s calendar, right in your demo request flow, in email sequences, and sales hand-offs. We discovered RevenueHero when we wrote a newsletter on improving demo request flows a couple months back. Now we recommend them every time.

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How Do I Create Content for the Customer Journey?

ClearVoice

Here’s a sampling. Do they rely on Facebook Events to stay looped in on weekend activities? Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr. Check out this post I just read from @ClearVoice for a checklist and samples. Image credit: MedTech Momentum.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Of course, but you have to set up your social programs from the outset in such a way that the data is available and unblemished. Is social media ROI attainable?