Biznology

FEBRUARY 28, 2014

So, over time, I have come up with a 9-point assessment strategy to help marketers determine the likely legitimacy of a potential vendor, using approaches that can be replicated by anyone, at arm’s length. Of course a lot of these emails are simply fraudulent. Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). But I do find it interesting that reaction to Klout is so visceral, and that is of course because what it purports to measure is by definition personal.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. Of course, these are somewhat arbitrary categorizations. Reality can be so annoying.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Customer Experience Matrix

MAY 15, 2011

In fact one of the best data scientists I know never took a stats course. Membership of the Direct Marketing Association and those who attended the NCDM (National Center for Database Marketing) is a good place to start. Its déjà vu all over again” Yogi had it right. So where do you find this expertise?

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Of course they all could discover the right words independently. They need to collaborate on a common set of words from a common database. In 2012, IBM made a concerted effort to use a unified keyword database.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. My personal theory is that the industry has matured in the sense that there are many more people now who have been doing serious database marketing for ten or fifteen years. NCDM is always a good place to get a feel for what’s on people’s minds.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

JULY 22, 2010

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Still, I ultimately expect that most mid- and large-size firms will purchase marketing automation as part of a larger software suite, and thus that independent marketing automation vendors will find it increasingly tough to survive.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 10, 2014

the brain”), database (“marketing system of record”) and analytics. They put an application layer on top of that, including marketing automation, interactions (real time personalization, search engine optimization, social marketing), and operations (marketing management).

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JANUARY 31, 2010

Another module lets marketers create Adobe Flash-based Web ads, while an offer manager module tracks the user of offers across promotions. Of course, the bells and whistles wouldn’t matter if the core features were poor. But Marketing Studio handles these quite nicely as well.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Leadspace

OCTOBER 6, 2019

Biznology recently published an article about New York’s happiest B2B database marketer , where the author advocates for adopting an “ideal state” data model and then filling in the blanks to make it actionable. “Knowing more” is about the data, customer data and metadata about your content.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

Customer Experience Matrix

JANUARY 26, 2007

Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. Plus the process takes too long, and most buyers don’t understand their real requirements, anyway. (My My friend Richard N. Another recent criticism is in Avinsh Kaushik’s excellent Occam’s Razor blog here.)

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Customer Experience Matrix

DECEMBER 22, 2006

When I really think about it, what I find intriguing about smartphones is their potential to break down the barriers that have traditionally separated marketers from their prey…er, I mean, their customers. In conventional consumer marketing, companies knew basically nothing about individual customers. You saw that coming, didn’t you?)

Work Management 120

Work Management Privacy SMS Marketing Management 120

Industrial Marketing Today

AUGUST 26, 2011

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. Use dynamic content in your email marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. The Internet of course, whose impact on business buying behavior has changed the game. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. Where does this all come from?

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Directive Agency

MARCH 27, 2017

Driving Demand offers clear instructions on how B2B marketers and organizations can change up their management in order to positively transform their marketing and sales roles. With this book in hand, however, even the most novice marketer can learn how to bring drastic transformation to their marketing strategy.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

PureB2B

AUGUST 3, 2016

Of course, you can’t eliminate your public posts. Database Marketing ) to other resources on your site. Offer Exclusive “Gated” Content. Leave out a little extra for loyal followers that casual readers won’t normally get. Do this alongside the free content you’re already posting on the blog.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

Of course, you can’t eliminate your public posts. Database Marketing ) to other resources on your site. Here are a few ideas you can work with: Offer Exclusive “Gated” Content. Leave out a little extra for loyal followers that casual readers won’t normally get. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? And of course product improvement ideas are important. Of course, *I* have an app for all that. Andy Holeman Piece serves as a great reminder of what we as marketers should be doing.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

Database Marketing. Golf Courses and Clubs. Ad Tracking. Advertising Systems. Art and Designers. Auditing Services. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. CRM Systems. Digital Delivery. Distribution. Editorial Services. Email and Fax Services. Fulfillment. Insert Media Brokers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

JANUARY 12, 2021

What about content marketing or any kind of online advertising? Because, of course, we optimize websites and we want to drive as many people through there as possible. Tom: And then I know that you had a session at the recent Twin Cities Startup Week (TCSW), which, of course, was all virtual this year. That’s a fair point.

Allocation 229

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 229

Salesforce Marketing Cloud

MAY 2, 2022

In this blog, I’ll unpack what you need to know about how CDPs manage customer data and the importance of their impact on marketing — and the enterprise. CDPs usually include a customer database, marketing automation, multichannel campaign management, data analytics, and real-time interaction management.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. ” Of course, we’ve been talking about paid, owned and earned for a while now. They’re fantastic folks out of Portland. Jeremiah : Well, didn’t start out so well for Biggie.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

MAY 29, 2012

Anyone familiar with website analytics tools understands that when you visit a website, certain bits of knowledge about you are collected: your (approximate) geographic location, browser used, device used, network (corporate or ISP), and of course your behavior (pages viewed, time spent) while on the site.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Right after I sold the business I was at a bit of a crossroads, and I had a good friend who was in the digital marketing industry. I knew I wanted something that blended data and creative.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Convince & Convert

APRIL 28, 2010

Of course lawyers won't let you say “hurricane proof&# – but they are. Launching a campaign “right now,&# 3 weeks before hurricane season in Florida, to repeat buyers, reminds them to tell their friends and acquaintances about the hurricane proof houses DiVosta builds.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Navigate the Channel

AUGUST 21, 2023

RELATED: Content Marketing and Database Marketing for Building Product Manufacturers An example comes from frequent feedback of a reclining chair made by a major manufacturer that reviewers repeatedly dinged for a specific feature they found problematic. It wasn’t ideal, of course, and the manufacturer had to fix the flaw.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65