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Course

Database Marketing

Beware of dubious data providers: a 9-point checklist

Biznology

FEBRUARY 28, 2014

So, over time, I have come up with a 9-point assessment strategy to help marketers determine the likely legitimacy of a potential vendor, using approaches that can be replicated by anyone, at arm’s length. Of course a lot of these emails are simply fraudulent. Any other ideas out there?

B to B

B to B Data Hygiene Marketing Management B2B Sales

New directions for B2B data-driven marketing

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. The Internet of course, whose impact on business buying behavior has changed the game. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. Where does this all come from?

B2B Marketing

B2B Marketing B2B Marketing Management Paid Search Agency

B2B Marketing Zone

Beware of dubious data providers: a 9-point checklist

New directions for B2B data-driven marketing

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