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How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

Most of these platforms let you choose from pricing models like cost per mille/impression (CPM) and cost per click (CPC). Google Ads. Google Ads also has a name that doesn’t tell the whole story. Google’s top advantage is its sheer scale. Google’s top advantage is its sheer scale.

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4 Common B2B Google Ads Mistakes and How to Fix Them

Directive Agency

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. ’ Even Google Analytics data falls flat here.

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4 Common B2B Google Ads Mistakes and How to Fix Them

Directive Agency

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. ’ Even Google Analytics data falls flat here.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others.