So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords. Selecting Keywords Based on Geography. Keywords. MORE >>

Reasons Why SEO is Underfunded by Search Engine Watch Noting that “Google has confirmed that CPC costs are trending above inflation year over year. Why SEOs Shouldn’t Fixate on Keyword Rankings by Search Engine Watch Rob Chant contends that “focusing on position, especially for a small group of keywords—and especially to the detriment of other factors—is a terrible idea. Eric Covino makes a compelling case for the continuing value of ranking reports, along with interesting stats on the typical percentage of clicks for each search position. MORE >>

'As a nonprofit organization, there are tons of free and extremely helpful resources out there just waiting to be taken advantage of. ‘cus it gives 501c3 nonprofits $330 per day (that’s $10,000 per month) of free advertising on Google.com to “promote their missions and initiatives”! First, let’s take a look at the Google Grant Adwords account restrictions:  $330 daily budget cap ($10k per month). 2 max cost-per-click (CPC) bid. Keyword targeted campaigns only. Only applies to Google Search. MORE >>

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit.  These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite).  Visits. MORE >>

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. If you're concerned about the cost, you might be pleasantly surprised to learn it's not going to make a big dent in your budget -- this will be far less competitive than other keywords, because there's far less competition driving up the cost-per-click (CPC). Yikes! That’s not good. MORE >>