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The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Pricing:  $70 to $550 per month. and

An SEO’s Guide to Bottom-of-Funnel Keywords


If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? Keyword research is an important part of search engine optimization (SEO). Modifiers.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click


That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns. Ad Group Level: Default Maximum CPC, Pause. Advertising Pay-Per-Click

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click


That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns. Ad Group Level: Default Maximum CPC, Pause. Advertising Pay-Per-Click

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Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords.

10 SEO measurements every marketer should know


80% of people who visit a website get there from typing a keyword in the query box of a search engine. 46% click on the website in the first position on first page. 90% click on websites on the first page. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic. Photo credit: Danard Vincente.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click. Promoting transparency and trustworthiness.

Facebook vs. Google: Choosing Between Digital Advertising Giants


And while Google and Facebook’s advertising platforms certainly differ, comparing and contrasting them is helpful for those trying to make the difficult choice between these digital giants. There are a lot of angles you can make this comparison from, but we’re going to take it from the cost effectiveness angle. CPC for Google is significantly higher than Facebook, though.

Want More Traffic to Your Website? Try These 5 Tools & Tips


Understanding what Google penalty may be affecting your site helps you focus on identifying its problems. The canonical tag was introduced by Google to help solve the problem of duplicate content. Setting the canonical tag correctly can help in situations like this where there is both a http and https version of the site indexed. You can tidy up your to-do list.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” Is PPC past its Sell By date?

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Google Removes Sidebar Ads: What It Means for Advertisers

KoMarketing Associates

For advertisers who currently have keywords in the sub-4 th position, it’s time to determine if bidding more for those keywords is worth being at the top. For advertisers already in the top spots, they need to be prepared to see an increase in cost per clicks (CPC) as competitors try to break the top 4. Goodbye to Sidebar Ads. Effects on Ad Performance.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? Get ready for them to start costing a whole lot more. Clicks Are about to Get a Whole Lot More Expensive. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. Let’s get right to them.


Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]


These are all questions that a scorecard like this can help marketers answer. Instead, this scorecard is only meant to help marketers gauge where they're headed when it comes to paid media marketing. Download the scorecard by following the link or clicking the image below. Cost and conversion metrics tend to be the paid media marketer’s go-to forms of reporting. MARTECH.

The Worst PPC Mistakes Beginners Make (and How to Avoid Them)


Average Quality Score is an extremely good predictor of overall account success, as it directly affects your rankings and cost per click (CPC). Lower CPCs translate into lower costs per conversion, so optimizing for Quality Score is essentially the same as optimizing for costs. Rookie Mistake #4: Lousy Keyword Targeting. They’re dead wrong.

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Google Ups the Ante As the PPC Landscape Continues to Change


With the sidebar ads being removed, this may lead to more overall clicks. Lower Click Through Rate (CTR) for any ad below position 3 or 4. Higher overall Cost Per Clicks (CPC) given that the ads in lower positions with lower CPCs would either get removed from the page or fall below the organic listings. Well, it looks like Google is at it again!

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A Simple Guide for Setting Up Your First Google AdWords Campaign


So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Selecting Keywords Based on Geography.

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26 Awesome Search Engine Marketing Guides


So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful? 10 ways to get the most from PPC in a small-keyword category by eConsultancy. AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal. Image credit: by WordStream. John A.

How to Design Content Remarketing Campaigns That Actually Work


Generally, you can find your tagged site visitors on the network many times per day, several days per week, and across many different sites. On average, you''ll be able to connect with 84% of the people you tag, 10-18 times per month. But how does conversion rate vary based on the number of times people have seen your ad before clicking on it? About Ad Fatigue. Gender?

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite).  Visits.

The Complete Display Ads Overview For B2B Marketers


You’re paying for impressions and clicks on sites you don’t own. In this post we’ll describe some best practices with help from online marketing experts. Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. Do you want to generate clicks from qualified buyers?

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” This also is known as CPC or Cost Per Click.

8 Tips to Boost Health Insurance Enrollments with Online Advertising


To learn more about this study from AdGooroo, click here. We realize that not all health insurance companies have millions of dollars per year to invest in their digital advertising efforts. Just as importantly, brand keywords are your best converting keywords since many users have done their research and are ready to convert. turning 65)?

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From Scratch: Three (More) List Building Strategies for Agencies (and Others)


There are risks: On some ad platforms you can quickly flush a great deal of money down the proverbial toilet if: You’re not managing your keywords and targets actively (Point 1, above). Make sure every ad click takes your prospect to a landing page that fulfills the promise of the ad, and offers something wonderful in return for that email address. First, nail the basics. AdWords.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Commit to differentiating yourself by how helpful your content is going to be , not what your voice is.

8 Times When You Shouldn't Feel Guilty About Using PPC


Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. PPC can be extremely helpful for you if you're in a time crunch. Informing Your Keyword and Content Strategy.

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Digital Marketing: The 7 Essential Channels

Marketing Action

Image from Google’s page on responsive design (click the image to go there). As you know, a search engine is a web-based tool that scours the World Wide Web to help users find the information they’re looking for. To launch an effective SEO campaign, start by conducting keyword research that identifies which keywords your prospects are using on the web. Paid Search.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard.  . CarMax banner ad. Also see: Ad Serving).

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


Reasons Why SEO is Underfunded by Search Engine Watch Noting that “Google has confirmed that CPC costs are trending above inflation year over year. Eric Covino makes a compelling case for the continuing value of ranking reports, along with interesting stats on the typical percentage of clicks for each search position. How to keep up? This is one outstanding checklist.

Getting the Most Out of Google Grants

Vertical Response

As a nonprofit organization, there are tons of free and extremely helpful resources out there just waiting to be taken advantage of. ‘cus it gives 501c3 nonprofits $330 per day (that’s $10,000 per month) of free advertising on to “promote their missions and initiatives”! You want a continuation of the keyword/ad copy theme on the landing page.

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What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. You pay for placement on these sites, on either a cost-per click (CPC) or cost-per impression (CPM) basis.” What is Google’s Content Network?

Seven Expert Search Engine Marketing Guides


SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. How can you improve quality scores to get a higher ad position at a lower cost?

Customer Lifecycle Marketing: Reporting, Part 1

Marketing Action

Similarly, marketing has a role to play in customer marketing that helps in retention and upsell. The Google trend line for the keyword phrase “Miley Cyrus.”. Key metrics that help to answer these questions include: Conversion rate on Calls to Action (CTA): This number shows you the effectiveness of your CTA buttons in converting unknown visitors to known visitors through form fills.

60 Marketing Acronyms Every Industry Pro Should Know


Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. CoCA: Cost of Customer Acquisition (See CAC). CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC).

11 expectations to have from a great SEO proposal


31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. Keyword Research is a foundation to an SEO proposal. How do you know?

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Medium is defined by Google as “the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), Web referral (referral).” If you’re seeing a continuous rise in untraceable referral traffic and your keyword rankings aren’t approving across search engines, you might have a growing issue with bot traffic.


6 Reasons Marketers Should Use Bing for Paid Search


So, is your search marketing ready to help generate a year-end boost? Bing's Cost-Per-Click (CPC) Costs Less. Of course, every keyword and client differs, but here are just a few examples of recent keyword CPC costs we’ve experienced with our clients on Bing versus Google PPC (all Avg. Bing Serves 30% of All Searches.


4 Key Factors When Assessing Your Content Marketing ROI


Turn to the  Google AdWords Keyword Planner  tool to find the cost per click (CPC) for the primary keyword in each piece. . 4. Multiply your organic entrances by the CPC for each primary keyword in every piece of content. 5. Do you have any ROI tricks or tips that help fortify the value of your content marketing campaign? . Conclusion .

Affordable PPC Avenues for Marketing a Law Firm


Not only are the keywords in the legal industry extremely expensive but they are also extremely competitive as well. There are other avenues to turn to that can be even more effective and can help you stand apart in this competitive landscape. Another positive note: Facebook is cheap – with Cost-Per-Clicks (CPC) as little as $1. each year, don’t fret. 

Are You Advertising Your Urgent Care Clinics Online?


One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. Secondly, urgent care centers are able to get new patients in the door within 30 minutes to an hour after clicking your ad. Why Urgent Care Centers. But why? Urgent Care Google AdWords Benchmarks.