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Brand awareness: A marketer’s guide

Liveintent

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

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Organizational Confidence is Personal

Biznology

Darius manages a team of 25 front-line customer service employees. She thinks about her internship at a CPA firm and is grateful she seems to enjoy her job more than the employees there did. This article was originally published here. CONFIDENT ORGANIZATION. NOT-CONFIDENT ORGANIZATION. He loves his job. We can help.

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How To Optimize Your Landing Page For Better PPC

Unbounce

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. PPC advertising is an efficient way to find ideal customers that would otherwise be difficult to find. a purchase)—you’ll wanna make sure that potential customers don’t slip through the cracks.

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Affiliate is Alive and Well

Anyword

So much so, that it had me under the impression that publishers who rely on these programs as the primary revenue stream , were in deep trouble. I want to break down what affiliate campaigns have been looking like for Keywee’s customers, which will hopefully help you cut through the noise. The big picture here isn’t bad for publishers.

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The Ultimate Programmatic Advertising Glossary

Outbrain

In every purchase of online ad space, there are two sides: the buyers (advertisers) and the sellers (publishers). Once you get down to the details, however, there are loads of terms and acronyms used by advertisers and publishers to navigate their programmatic advertising activity. A platform that distributes ads to end-devices (ie.

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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. Product shots of the lingerie the women wore were interspersed between the messages of empowerment and body positivity, so customers could easily shop the looks. Can't stop, won't stop! ??

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How Testing Drives Subscription Strategies for The Boston Globe

Anyword

The Great Upheaval has driven publishers to test new revenue streams in order to diversify, and at Keywee we’ve seen a lot of our customers begin to test subscription strategies. . There has also been a significant change for publishers who have been running subscription campaigns for a long time. This is often a tough decision.