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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

It’s rarely perfect and correlation is typically stronger than causation. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. Comment: Measurement in marketing is about understanding what earns attention and persuades and what doesn’t.

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83% of marketers rip-and-replace a martech app each year — here’s why

chiefmartech

This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. I picture every martech vendor sitting on the edge of their chair for this one.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. Service, support, and training. EVALUATING ENTERPRISE MAPS. Ease of use.

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Top 10 Technology Trends Set to Disrupt HR

Aberdeen

Many companies realize the need for improving employee engagement, and that is most efficiently done through comprehensive goal-setting and evaluating employee performance compared to those goals. Training and Professional Development. Performance management software solutions are expected to grow immensely because of these trends.

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Intent Data Improves Sales Reps Onboarding and Retention

Aberdeen

Onboarding sales reps is painful — both in terms of the cost and delay in achieving return on training investment. Companies often spend upwards of $5,000 in training programs, shadowing tenured sales employees’ daily activities, and inefficiencies that are natural to a new sales person.

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Don’t Build A Customer Success Function

Capstone Insights

The majority of these blogs are written by customer success vendors, such as Totango , Gainsight , and ClientSuccess which help organizations manage customer relationships, contract renewals, and contract expansion. Are customers leveraging this information, and, if so, how does this correlate to their product usage behavior changing?

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12 Key Questions and the Answers You Should Expect When Choosing the Right B2B Sales Data Partner in 2024

SalesIntel

When comparing different data platforms, you want to focus on the data quality and how quickly you can access the data you need. Don’t allow any vendor to cherry-pick. Regular updates, helpful tips, or training materials contribute to users’ understanding and proficiency with the platform. Look at deliveirability.