Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. and give them the information that is most useful to them, then follow up to ensure that your message wont be forgotten.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. You might even be charged with copyright infringement! Boost Your SEO. You’re going to need some content for search engines to crawl, so you get the SEO benefits. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. A white paper would fit the bill nicely here.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Is SEO a DiY (do-it-yourself) job? That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

Halim - Belajar SEO (5). Information management. One of the first things you need to do before you start sharing what you know with anyone else is to make sure that you have your information managed properly. See my post on free knowledge tools to get started on proper information management. Arjun Thomas (9). Sylvia (7).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Hubspot

OCTOBER 14, 2013

There are several ways to optimize your meta descriptions for SEO purposes, since these descriptions show up in search reults along with the links to the pages. Just make sure you’re adhering to the content copyright laws so you’re not stealing other people’s content. 4) Alt Text. 8) 301 Redirects. SaaS” means “software as a service.”

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

There are several ways to optimize your meta descriptions for SEO purposes, since these descriptions show up in search reults along with the links to the pages. Just make sure you’re adhering to the content copyright laws so you’re not stealing other people’s content. 4) Alt Text. 8) 301 Redirects. SaaS” means “software as a service.”

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. I print my copy and then read it back to myself. All Rights Reserved. Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that? In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. Achinta offers his industrial clients marketing for engineers by an engineer. { Your article with the examples helped me see it clearly. Resources

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Copyright © 2010 Tiecas, Inc. The four steps are: 1. All Rights Reserved.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

DECEMBER 23, 2010

100 Years of video scanned by copyright managent technology, Content ID, every day 1700 Years it would take you to watch the hundreds of millions of videos on YouTube If those Statistics don’t compel you, 67% of Internet usage is Video based ! link] RBeale Hi Adam, Sorry for taking a few days to respond to your informative comment.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. If nothing else, it makes the mobile sales force much much more productive.

Social Media 60

Social Media Social Marketing Media Planning 60

Webbiquity

MAY 11, 2017

Here are a dozen tools worth evaluating that cover business functions ranging from the common—word processing, spreadsheets, and business operations—to specific processes such as accepting online payments, shipping, package tracking, online fax and document management, copyright protection, and crowdfunding. Copyright Protection.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. RSS feeds & via email Don’t try to do everything at once. Start with some basic trigger events and then build upon your foundation over time.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Usefulness: Is the information either darned useful or very enjoyable to read? Personality: Is there a clear personality?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dont for get your audience wants information that is relevant and meaningful. Webinars compete for your audiences most precious commodity - time.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Webbiquity

APRIL 25, 2017

They can help with SEO. They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. It’s imperative, however, to understand photo licensing alternatives and avoid copyright violations. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

Video Marketing 214

Video Marketing Marketing Automation Services Best Practices Sample 214

Hubspot

DECEMBER 30, 2011

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. Google Reader - Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

AUGUST 2, 2021

Action Message : Display a single static notification to help drive visitors to take action or highly information. You can also use these notifications to redirect traffic, reduce cart abandonment, boost your SEO, grow your mailing list, and much more. All-in-One SEO. WooCommerce SEO. Technical SEO. On-Page SEO.

Acquisitions 84

Acquisitions Tools Top of Funnel Work Management 84

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Optimize your blog for SEO (Search Engine Optimization) 28. Install the SEO All In One pack on your WordPress blog 36. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40