Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

AUGUST 26, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

NOVEMBER 1, 2010

Now you can begin implementing these simple steps: Listen: drive insights across your organization and identify the key themes, topics, tones and influencers in your marketplace Respond: identify what kind of conversations you want to take part in and what kind of thought leadership you can present. Amplify good news. All rights reserved.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. Too often, budgets and marketing plans are simply based on last year (minus some standard percent). Use the lingo and latest buzzwords. Or you can take a more courageous approach. I just thought he was smart.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

SEPTEMBER 15, 2010

Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. It was great meeting you and so happy you enjoyed the presentation!

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. I completely agree with your 5 insider tips. All rights reserved.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. I completely agree with your 5 insider tips. All rights reserved.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

OCTOBER 28, 2010

So why shouldn’t your marketing? We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. Demand is “always on,&# 24 hours a day, 7 days a week. All rights reserved.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. AdAge recently asked these same questions in “What’s Your Brand’s Social ID?&# where they identify social media as presenting an “emerging crisis of brand identity&#.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 24, 2010

This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. Tweet chats present an interesting opportunity for brands to engage directly with consumers. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Hubspot

MAY 21, 2013

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. Even if you’ve discovered a website or blog that''s featuring your content, it may not necessarily be copyright infringement. Then the anger sets in.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

SEPTEMBER 17, 2013

We all understand the need for visual content in our marketing, but don''t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. The image is selected from the "Office Supplies" collection of photos, and fits seamlessly in the SlideShare presentation below.

Landing Pages 28

Landing Pages Copyright Budget Programs Work Management 28

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Resources

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well. So what happened in B2B Marketing? It used to be so easy. All rights reserved.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

(Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. All rights reserved.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Industrial Marketing Today

AUGUST 10, 2010

Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 24, 2010

It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Hubspot

SEPTEMBER 5, 2018

Attract: At HubSpot, we use inbound marketing principles to get our flywheel spinning. Entries must not infringe upon the legal rights, including copyrights, trademarks, contract rights, or any other intellectual property rights of any other person or entity.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Marketing Insider Group

OCTOBER 12, 2010

They would prefer to present in a warm environment rather than in a cold-call situation. If they have to go in cold, all of the focus is on the presentation. The reality is, few of your field sales people are great cold-call presenters and when put in this situation, they’re not being utilized effectively. All rights reserved.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Industrial Marketing Today

JULY 20, 2010

Finally, they presented designs to teachers, parents, and Jim West, inventor of the electric microphone. Achinta offers his industrial clients marketing for engineers by an engineer. { Copyright © 2010 Tiecas, Inc. They realized they’d need to persuade a janitor to care for the plants and fish during vacation. Resources

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. Copyright © 2010 Tiecas, Inc. Hmmm…not very satisfying. All Rights Reserved. of Tiecas, Inc. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Google+ - Google+ is Google's new social network.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JANUARY 25, 2010

Reply Jeff Ogden says: January 21, 2010 at 3:25 pm As the head of marketing for a firm shopping for marketing automation, as well as the author of How to Find New Customers, I have a unique perspective on marketing automation. 2) The shift to inbound marketing is a threat to the traditional marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. When speaking or presenting, record it on video and upload it to company YouTube channel. Include a great iconic image at the start of the blog that catches the eye 16. Run polls and surveys on your blog 19. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

nDash

AUGUST 20, 2020

There are ten written content formats that are proven to be effective for content marketing: Blog posts. Presentations. Blog posts are probably the most widely used content marketing format. They usually present a problem or provide a solution and are written in a persuasive and authoritative tone. Presentations.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Hubspot

SEPTEMBER 17, 2018

Produce a highlight reel or release interesting interviews and presentations from the gathering. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. Before your start filming, set a music budget and research your local copyright laws. Event Videos. Expert Interviews.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JULY 29, 2018

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. Impressions - An impression refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Industrial Marketing Today

OCTOBER 26, 2009

You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. All Rights Reserved. Resources

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 16, 2013

Perhaps you see an infographic you like and want to emulate, or new ways to present your content visually. Editorial Calendar – This is probably the most important tool you need for content marketing – an editorial calendar. Top 25 Inbound Marketing Articles of the Week: Jan 11, 2013 – UpCity.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black.

Ning 40

Ning Paid Content Facebook Sales Management 40