Copyright, Inbound Marketing, Marketing Mix and Presentation

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Amplify good news.

Marketing Mix

Marketing Mix Social Media Social Marketing Media

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? but rather “How?” All rights reserved.

Social Media

Social Media Web 2.0 Media B2B

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. If you weren’t able to attend, feel free to download my presentation Lead Generation Programs That Work. I will come back and update this post with the recording when it becomes available. All rights reserved.

Lead Generation

Lead Generation Budget Programs Work Management Lead Scoring

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. I was truly impressed with the quality of the presenters and their content.

Web 2.0

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. From numbers 4-6, I would add: Create, Optimize, Promote.

Lead Scoring

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. AdAge recently asked these same questions in “What’s Your Brand’s Social ID?&# where they identify social media as presenting an “emerging crisis of brand identity&#.

Social Media

Social Media Brand Identity Branding Media

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet? It was great meeting you and so happy you enjoyed the presentation! Click here to cancel reply.

Social Media

Social Media Media Customer Satisfaction Web 2.0

8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Social Media

Social Media Resources Media Web 2.0

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0

Web 2.0 Paid Content Trends Paid Search Agency

9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Social Media

Social Media Resources Media Web 2.0

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

So why shouldn’t your marketing? We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. Demand is “always on,&# 24 hours a day, 7 days a week. All rights reserved.

Planning

Planning Marketing Plans Work Management Budget Programs

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. Tweet chats present an interesting opportunity for brands to engage directly with consumers. Would you incorporate tweet chats into your marketing campaigns? Share your thoughts, post a comment. All rights reserved.

Organization

Organization Planning Paid Search Agency Allocation

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency

Paid Search Agency Web 2.0 Customer Satisfaction Keywords

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. Too often, budgets and marketing plans are simply based on last year (minus some standard percent). Use the lingo and latest buzzwords. Or you can take a more courageous approach. I just thought he was smart.

Business

Business Peer-to-peer Web 2.0 Customer Satisfaction

Why am I in Marketing?

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. I completely agree with your 5 insider tips. All rights reserved.

Planning

Planning Paid Search Agency Customer Satisfaction Enterprise Management

Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. I completely agree with your 5 insider tips. All rights reserved.

B2B Marketing

B2B Marketing Planning Paid Search Agency Customer Satisfaction

Confessions Of A B2B Marketer

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well. So what happened in B2B Marketing? I think brand marketing in B2B was cut drastically in the recession.

B2B Marketing

B2B Marketing Planning Paid Search Agency Top of Funnel

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

(Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. All rights reserved.

Work Management

Work Management Marketing Management Sales Qualified Leads Lead Scoring

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

They would prefer to present in a warm environment rather than in a cold-call situation. If they have to go in cold, all of the focus is on the presentation. The reality is, few of your field sales people are great cold-call presenters and when put in this situation, they’re not being utilized effectively. All rights reserved.

Sales Management

Sales Management Telemarketing Work Management Campaigns

10 Written Content Formats For Effective Content Marketing

nDash

AUGUST 20, 2020

There are ten written content formats that are proven to be effective for content marketing: Blog posts. Presentations. Blog posts are probably the most widely used content marketing format. They usually present a problem or provide a solution and are written in a persuasive and authoritative tone. Presentations.

Top of Funnel

Top of Funnel Effectiveness Lead Ranking Content Marketing

How To Align Marketing With Sales

Marketing Insider Group

SEPTEMBER 30, 2010

Generally there is no need for speculations as far as knowing what the customer needs are, and in these meetings with the customers, both sales and marketing staff are required to be present. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Sales Management

Sales Management Top of Funnel Planning Paid Search Agency

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media

Social Media Paid Content Tactics Tips

B2B Marketing Zone

Integrate Social Media Into Your Marketing Mix

The Secret To B2B Social Media?

Trending Sources

Lead Generation Programs That Work

Top Takeaways From Blogwell Philly 2010

6 Content Marketing Tips That Drives Leads

Social Media and The Brand

The 4 Cs of Social Media

8 Essential Social Media Resources

Internet Trends From The Web 2.0 Summit

9 Essential Social Media Resources

How To Focus On Your Marketing Plan

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

How To Use Paid Search To Target Buyers By Stage

Whatever Happened To The Business Case

Why am I in Marketing?

Why am I in Marketing? | B2B Marketing Insider

Confessions Of A B2B Marketer

Marketing Leads: Quality Vs. Quantity

Be A Hero: Choose Appointment Setting for Your Next Campaign

10 Written Content Formats For Effective Content Marketing

How To Align Marketing With Sales

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

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