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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Here’s a striking revelation: Despite all respondents making plans to adopt AI, only half were able to choose the correct definition for both predictive and generative AI when presented with both side by side. Our recommendations: Focus on cleaning your data, eliminating silos, and ensuring a holistic view of customer data.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. What is Thought Leadership?

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The Secret To B2B Social Media?

Marketing Insider Group

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. I speak about this paradox in my presentation which you can access below. B2B social media View more presentations from michaelbrenner.

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Lead Generation Programs That Work

Marketing Insider Group

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. How to create valuable content on a small business budget?

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. I was truly impressed with the quality of the presenters and their content.

Web 2.0 100
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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

While I was not able to attend, I was able to view some of the amazing presentations and videos on their website. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Summit Share The 7th Annual Web 2.0

Web 2.0 100
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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Remember the tip from yesterday about surveying and interviewing your customers?