Martech

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.

Advertising Agencies 92

Advertising Agencies Advertisements Advertising Television marketing 92

Convince & Convert

JUNE 20, 2017

The first electronic television was introduced to the world 90 years ago. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

Top of Funnel 104

Top of Funnel Conversion Video Marketing Content 104

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

SnapApp

FEBRUARY 16, 2012

Starting off as a 4-day experiment in October, QR codes have become a staple for both its print and television campaigns. HSN hasn't publicly released the utilization or conversion rates as a result of the codes, but it is releasing its fourth quarter results at the end of the month which may include hard data on the success of the program.

Television marketing 48

Television marketing Godaddy Cable Mobile Advertising 48

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. Find an agency that has the tools to determine what other factors demonstrate success (such as conversions, clicks, and correct keywords). Successful marketing means playing the long game.

Marketing Agencies 2 248

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 248

Martech

OCTOBER 23, 2023

At the time, most of their dollars went into linear television and radio since digital options weren’t available, but even today, linear can still drive increased engagement during a slowdown. Each recession reflects similar consumer behavior: people go out less, spend more time at home and tend to watch more television.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

illumin

MAY 21, 2024

Nowadays, it seems people listen to more than just music on their streaming apps or watch the daily news on television. They only get paid when and if their promotion results in sales or conversions. Here, the ads are priced according to the number of conversions. Podcasts are seeing a global uptick. million USD in 2024.

Cost Per Thousand 102

Cost Per Thousand Advertisements Advertising Cost per Acquisition 102

Martech

APRIL 4, 2024

We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” “Since only 5% of buyers are in market for a new purchase at any given time, it’s important for B2B marketers to consistently engage with their audiences to ensure their brand is memorable when it’s time to buy.

Linkedin 64

Linkedin Paid Search Agency Ads Campaigns 64

Buffer

JANUARY 27, 2023

Let’s do a little thought exercise to see this in action — you work at an electronics store and a customer comes in with a broken television that they recently bought from you. Instead, they want their television to work; they need to understand that you’re taking action.

Paid Search Agency 122

Paid Search Agency Customer Satisfaction Television marketing Opinions 122

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion.

Paid Content 217

Paid Content Distribution Cost Per Thousand Budget Programs 217

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. It also leads to higher engagement and conversion rates. This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions.

Marketing AI 84

Marketing AI Advertisements Advertising Trends 84

ClickZ

OCTOBER 14, 2020

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. It’s not enough to take creatives used for television or web and port them over to in-app as-is. Consumers in the U.S. 2) Bite-sized messaging.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Marketing Insider Group

AUGUST 18, 2020

Our world is full of communication: people chatting to us, the relentless flow of new information to our email inbox, meetings, phone calls, television, WhatsApp, and more. These conversations should be genuinely two-way, covering both formal and informal contexts, and with an emphasis on their quality not just their frequency.

Planning 301

Planning Activities Paid Search Agency Marketing Agencies 2 301

Industrial Marketer

APRIL 27, 2023

In the past five to 10 years, artificial intelligence (AI) has moved from something primarily talked about on television and science-fiction novels to being a normal part of marketing technology and strategy conversations.

Marketing AI 52

Marketing AI Television marketing Marketing & Strategy Marketing 52

Marketing Insider Group

NOVEMBER 28, 2022

With so much fun stuff to do on our phones, we started to ignore boring and self-serving banner ads on websites and television. Marketing is a Conversation. I have always defined marketing as a conversation between a customer and a company. Smartphones combined these 2 technologies into the palm of our hand.

Paid Search Agency 305

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 305

Martech

MARCH 16, 2023

TransUnion claims that customers have reported a 40% reduction in duplicate CRM records and a 30% increase in conversions from higher-performing audiences. The expanded TruAudience line is available for marketers, media companies and tech providers. Why we care. Dig deeper: How data will change marketing this year Cross-channel reach.

Marketing Management 80

Marketing Management Advertising Agencies Psychographics Paid Search Agency 80

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Martech

MAY 21, 2024

Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures. The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers.

Marketing AI 83

Marketing AI Branding Brand Identity Paid Search Agency 83

SocialPilot

JANUARY 15, 2024

WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. People consuming videos on YouTube through their mobile devices pay two times more attention to the content than the television viewers.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Valasys

APRIL 25, 2024

By utilizing advanced targeting capabilities and audience segmentation, advertisers can tailor their messaging to specific demographics, interests, and behaviors, resulting in higher engagement and conversion rates. This precise targeting helps optimize ad relevance and effectiveness, resulting in higher engagement and conversion rates.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Valasys

JULY 26, 2023

Utilizing this data, businesses can make quick adjustments to their marketing strategies to enhance engagement and drive conversions. Print ads, billboards, direct mail, and television commercials are examples of traditional marketing that have stood the test of time.

Television marketing 52

Television marketing Paid Search Agency Marketing & Strategy Domain 52

Valasys

MAY 1, 2024

Connected Television Ad Promotion – A New Trend The implication of Google for the CTV advertising growth is that more and more people can be reached. As they look to fundamentally grasp the mind of their audience and to be able to converse with them. This is better than going to different media platforms.

Marketing AI 40

Marketing AI Google Advertising Agencies Ad Exchange 40

Hubspot

JUNE 7, 2017

Not only that, they looked at how word count affected conversions -- helpful for marketers and copywriters alike. 9 Industry-Specific Takeaways About How Emotion and Word Count Affect Conversions. Our findings showed that if even 1% of page copy evoked feelings of anger or fear, conversion rates could be up to 25% lower.

Landing Pages 77

Landing Pages Copywriting Conversion Correlation 77

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Not only does it deliver performance results in its own right, but it also boosts the results of other paid channels, creating a halo effect.

Paid Content 94

Paid Content Paid Search Agency Advertising Agencies Bundling 94

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Connected TV (CTV) is a smart device where users can access streaming television, live television, and the internet for apps/browsing.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Digilant

AUGUST 30, 2023

The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history. This gives advertisers insight into where they can reach their audience in the coming months as they tune into football games or NFL-related content.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Martech Advisor

APRIL 13, 2020

At the same time, television, especially connected TV, is both an important source of news and entertainment. The vast majority of these services, whether digital or television, are ad-supported. Advertisers need to plan for disruption to this year’s television advertising upfront presentations.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Martech

JANUARY 17, 2024

” Conversely, Google Topics threatens to be a scattergun approach. . “Brands that don’t have a lot of first-party data — say, for example, CPG brands — are going to rely on their retail media partners, the Targets and the Walmarts, to get them the reach that they need. We know first-party data is the most accurate.”

Advertising Agencies 130

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 130

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. Schedule a conversation today. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

FEBRUARY 6, 2024

to drive demand and conversion. Ninety-five percent of consumers have a mobile device in hand, or at least on hand, while watching television. Here’s Winterberry: “Its about reaching the connected, omnichannel shopper wherever they are. 15BB a year is shifting into commerce media networks (not just grocery!)

Trends 108

Trends Work Management Advertising Agencies Marketing Management 108

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Interested in Having a Conversation? Schedule a conversation today.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 95

Marketing AI Training Generation Budget Programs 95

Content Standard

OCTOBER 27, 2016

Now, Thursday Night Football has legitimized the act of live streaming by pairing it with Twitter—bringing an established social platform into the live-streaming, real-conversation world. The data is clear: audiences want to combine real-time content streaming with real-time conversation. Fewer Interruptions, Greater Success.

Twitter 40

Twitter Video Marketing Conversion Television marketing 40

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. How do you reduce the noise and find the conversations you care about? It was a simpler life, from a content consumption and communication point of view. You read the newspaper or a magazine.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Marketing Insider Group

NOVEMBER 23, 2023

Nor is it a television, radio, or online commercial. There will always be an opportunity for brands to join the conversation around a topic that they are connected to. No traditional ad is required to convince and convert; just the concept of Apple’s value, and the demonstration of how it integrates into our lives.

Content Marketing 205

Content Marketing Work Management Paid Search Agency Marketing Management 205

Rain: The Growth Agency

FEBRUARY 19, 2021

rollout, resulting in fewer reported conversions in the platform. Linear television viewership has declined since the increased levels in 2020, with week to week volatility driven mainly by news, weather and sports. To download Media Impact Report #23, Click Here.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Martech Advisor

JANUARY 9, 2020

Advanced television such as OTT and CTV is now all the rage, as it redefines the TV ad industry. There is no such thing as an appointment with television anymore - Audiences consume content when they want and how they want. Television advertising is finally succumbing to the irresistible forces of technology.

Multi-Touch Attribution 64

Multi-Touch Attribution Ad Frequency Television marketing Multi-Channel 64