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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

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5 Tips For Your Thanksgiving PPC Campaigns

QuanticMind

But just as your household is being prepared for the holiday, your Thanksgiving PPC campaigns are also in need of some holiday preparation. Thinking ahead, you’ll want to ensure that you’re still maximizing ROI and giving conversions a boost, even when you’re in post-Thanksgiving food coma bliss.

PPC 40
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Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

I always like to use Amazon as the perfect example of targeting the long tail. Whenever I see stats for a startup’s brand new website that starts to see big traffic spikes, the question I always ask is, “what organic keywords are driving that traffic?” Implement a PPC Strategy.

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Why Startup Digital Marketing is More Difficult Than Ever

seo.co

I always like to use Amazon as the perfect example of targeting the long tail. Whenever I see stats for a startup’s brand new website that starts to see big traffic spikes, the question I always ask is, “what organic keywords are driving that traffic?” Implement a PPC Strategy.

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The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

Moz

Rank for low-demand, high-conversion keywords. So SEO can do things like rank for low demand, things that don't have a lot of searches per month but they are high conversion likely keywords, keywords like "I am looking for a customized Seattle Sounders soccer jersey that's in the away colors." SEO is a long-term investment.

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Our Unique Approach to Content Marketing in 2017

Directive Agency

As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. In PPC, it’s easy to see where you are spending your money and where it’s working/wasteful. You are either generating conversions or bouncing users away. Gated Content. The Future of B2B Content: ABC.

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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?