SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

SmartBug Media

JANUARY 18, 2021

Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. If you’re familiar with inbound marketing, you know that it’s a slow and steady race that includes incremental work that will build up over time.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

SmarkLabs

JANUARY 4, 2023

Inbound marketing automation is a strategy that helps businesses attract and convert leads through the use of digital marketing techniques. In this article, we’ll take a deeper look at inbound marketing automation and how it can benefit your business. The Benefits of Inbound Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Understand the inbound cycle.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. Here’s the way our INBOUND marketers do it: 11. Just kidding. Add a date limit, too.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. For companies that use HubSpot, multiply that last sentence by 10x. In 2014, HubSpot added a CRM.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. For companies that use HubSpot, multiply that last sentence by 10x. In 2014, HubSpot added a CRM.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Hubspot

FEBRUARY 3, 2021

And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails. Sharen Murnaghan, HubSpot Solutions Partner Growth Specialist, about her experience transitioning from inside to outside sales, the first bit of advice she offered had to do with taking initiative.

Hubspot 89

Hubspot Tips Ideal Customer Profiles Marketing Prospects 89

Albacross

APRIL 23, 2019

Inbound marketing if done right can bring a lot of passive income to your business. Unlike traditional marketing methods, you do not need to spend a lot of money to reach out to the people that are not even in your target market. Image Source: HubSpot. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

SmartBug Media

JULY 30, 2021

Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics. Setting Up Goals and Conversions. Setting up goals and conversions in your Google Analytics account might be, arguably, the most important step for tracking leads in the platform.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. Here’s how to use thank you pages to increase your lead conversions. This type of thank you page uses calls to action (CTAs) to other relevant offers to increase lead conversions.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. For companies that use HubSpot, multiply that last sentence by 10x. In 2014, HubSpot added a CRM.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Hubspot

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Table of Contents How can Sales and Marketing collaborate? Sales also prioritizes its efforts on leads with the highest conversion potential.

Sales Management 72

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 72

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Social Media 99

Social Media Webinar Metrics Social Marketing Marketing & Strategy 99

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. Why HubSpot for SaaS? It really is built for SaaS marketers. What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on.

Enterprise Management 59

Enterprise Management Marketing Automation Services Work Management Marketing Management 59

SmartBug Media

JUNE 14, 2021

If you’re contemplating making the switch from Pardot to Hubspot—or vice versa—there are some essential things worth considering. HubSpot: A Quick Overview. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

SmartBug Media

OCTOBER 22, 2020

To help marketers better understand the impact their efforts have on the bottom line, HubSpot announced multi-touch attribution reporting at INBOUND 2019, and it has been available in enterprise accounts since October of that year.Configuring these reports is mostly straightforward.

Multi-Touch Attribution 95

Multi-Touch Attribution Top of Funnel Lead Ranking Tips 95

SmartBug Media

APRIL 11, 2022

However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. The way inbound and paid media align is what truly drives marketing-qualified lead (MQL) generation and your MQL goals across the finish line. Inbound Marketing Media. Let's be honest. Goals and KPIs.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

SmartBug Media

OCTOBER 10, 2019

Not all inbound marketing agencies were created equal. Choosing an inbound marketing agency is not a decision that should be taken lightly. With the countless marketing agencies that exist today, it can be overwhelmingly difficult to know how to choose the right one for your business. Marketing automation.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 68

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? In this guide, we’ll show you how to gate content for more engagement and conversions. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Getting Started with Gated Content Marketing.

Lock-In 94

Lock-In Top of Funnel Conversion Marketing Automation Services 94

SendX

MAY 24, 2019

Combine that with an early touch point, and you have got a recipe for engagement and possible conversions. The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it.

Copywriting 151

Copywriting Tips Template Content 151

Content Standard

SEPTEMBER 24, 2015

“I’m not a marketer,” said Darmesh Shah, co-founder and chief technology officer at HubSpot. He stood on stage in front of 14,000 marketing and sales people gathered at the company’s annual INBOUND marketing conference and pointed to a photograph of himself from twenty years ago.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

SmartBug Media

JUNE 10, 2019

And it’s become a cornerstone of both inbound marketing and more traditional marketing. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. Follow the 60/30/10 Rule. Designate One Person.

Social Media 71

Social Media Social Marketing Media Tips 71

Strategic-IC

SEPTEMBER 4, 2018

Head of Inbound Sales, Fes, provides insight and tips, as well as a short video walkthrough of how to generate early-stage sales conversations using HubSpot and Sales Navigator. How To Generate Early-Stage Sales Conversations. So this is an example of the HubSpot prospects report from our own agency website data.

B2B Sales 48

B2B Sales Conversion Generation B2B 48

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing is all the rage these days, and why shouldn't it be? At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). In particular, they've been sharing some interesting thoughts on how to improve the actual art of the "sales conversation." It works, right? Let us know!

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SmartBug Media

AUGUST 17, 2022

Identify Your INBOUND 2022 Goals. Without even trying, you will likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. But let’s circle back to what you want to bring back from INBOUND, back to your original goals. Why are you personally attending INBOUND?

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. How many conversions?

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

SmartBug Media

OCTOBER 31, 2022

We’re ready to shout from the rooftops and let the organization know, and just when we do, tribal knowledge comes knocking and we hear this: “Wait, I think that lead was already in conversation with us before this campaign, so I’m not sure we can attribute this to marketing.” Marketing Attribution: Lead Source vs. Conversion Event.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 106

Hubspot

JULY 29, 2016

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. Often, that extra contrast is exactly what’s needed to lift the page’s conversion performance.

Inbound Marketing 28

Inbound Marketing Optimization Conversion Landing Pages 28

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

SmartBug Media

APRIL 6, 2023

Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. What are the conversations taking place in those groups? Use HubSpot or your marketing database software to help. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98