Adobe Experience Cloud Blog

JULY 29, 2016

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. What is an offline conversion event? Increase MQLs.

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Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels. How will they do this?

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

Facebook and Google will always modify their algorithms and come out with new features. Long-form audio content is typically educational in nature, and it helps brands and individuals establish themselves as industry thought leaders. Its 25 percent higher conversion rate (over traditional blogging) speaks for itself.

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Top of Funnel Lead Scoring Lead Ranking Leads 161

Adobe Experience Cloud Blog

MAY 2, 2017

What’s more, you can also include URL parameters in the “hidden” URL to track visits and conversions from your offline channel(s) more accurately. For example, Facebook integrates with technologies like Square and Marketo to track purchases post ad-views.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 1, 2015

When a visitor arrives at her company’s website after clicking her search ad, and signs up for a demo, Jennifer can track that online conversion in AdWords, and Google can then begin to optimize her keyword bidding based on such conversion data. Unfortunately, a large percentage of these conversions never go on to become customers.

Marketo 48

Marketo ROI Adwords Google 48

Only B2B

JULY 5, 2023

A study by Marketo shows that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, highlighting the significance of nurturing in demand generation. Influencer Marketing: Collaborating with industry influencers and thought leaders can significantly impact demand generation efforts.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? Lead scoring.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Metadata

FEBRUARY 24, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run.

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Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Adobe Experience Cloud Blog

MAY 7, 2015

Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to your product or not. Facebook is a platform that connects people.

Facebook 48

Facebook Thought Leadership Marketo Social Networks 48

Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). At Marketo we frequently use dark posts because of the many benefits mentioned above.

Relevance 48

Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn?

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Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101. GET DOWN at THE MARKETO MARKETING NATION GALA. When : Tuesday, April 8 th , 8:00am-8:50am.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Thought Leader Conference Sessions. And the coup de gras: keynotes from Visa and Facebook. Author: Rick Siegfried Aren’t trade shows so much fun?

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

The ways you use paid search , Facebook, email , and other channels to acquire customers can also be applied to affiliate partnerships. Facebook ads. To illustrate: Just as you would retarget a customer, you can run Facebook ads and retarget affiliates when they come to your site for information but don’t sign up.

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Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Adobe Experience Cloud Blog

AUGUST 20, 2018

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. For Almost Every Brand: Facebook. Undoubtedly, Facebook is the biggest of the social media giants and the most widely-used social media channel. Most of your current and potential customers are daily Facebook users.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing offers a multichannel approach to boost conversions. Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. Facebook and Google ads. Facebook ads, on the other hand, are a bit more “dangerous” field to play in because it’s very easy to lose track of how much you’re spending.

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Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Conversions or Goal Success. Each ad unit has a cookie that tracks view time, engagement, conversions, etc.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. They have put Marketo at the heart of the customer experience and adapted it based on where the customer is sitting.

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Storytelling Planning Marketo Brand Identity 103

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). In the age of Twitter and Facebook, it's easy to let the channel be the answer. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

JUNE 4, 2015

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. This method works to engage visitors, decrease bounce rates, and increase conversions.

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Conversion Urgency Marketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 26, 2018

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours.

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Adobe Experience Cloud Blog

MAY 25, 2016

Companies Are Balancing Their Headcount and Leadership Teams, Creating a Trickle-Down Effect. Our CEO at Marketo has made it a point to balance our board, including the appointment of Cammie Dunaway, former CMO of Yahoo, whom I had the pleasure of meeting when she joined our board last year.

Thought Leadership 91

Thought Leadership Marketo Enterprise Management Ethics 91

Adobe Experience Cloud Blog

OCTOBER 30, 2018

This is done with organic efforts such as answering questions, providing or responding to feedback, or simply starting a conversation about your brand. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Facebook posts do better without hashtags.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Budget Programs Email Marketing Campaigns Marketing Budget 130

Adobe Experience Cloud Blog

JULY 6, 2018

Write in an upbeat, conversational manner, remembering that you are speaking to humans on the other end. If awareness is your goal, end users can be good to target, but if you are looking only for conversions, theirs will be empty clicks. Let’s continue the conversation in the comments. Who’s Buying? Timing is Everything.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Adobe Experience Cloud Blog

AUGUST 21, 2017

That’s why 63% of all new web visitors bounce instantly according to Kissmetrics and why most landing page conversions are so low. (To To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) Source: Unbounce’s Conversion Benchmark Report.

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ROI Lead Scoring Lead Ranking Landing Pages 134

Adobe Experience Cloud Blog

APRIL 1, 2019

Because the parents are the intended audience, the social conversation that draws them to the game is the promise that it will build their children’s logic and problem-solving skills. For example, women who fit the devoted mother persona might express their parenting goals by participating in multiple parenting groups on Facebook.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. LKhYMGcAOv. — Jon Loomer.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Inversely, Facebook has experienced a sharp decline in public perception because of how the company has handled personal data—along with the Cambridge Analytica scandal. In turn, dwindling trust in Facebook has led to a decrease in growth. After users discovered how their data was used, many expressed outrage and fled Facebook.

Transparency 134

Transparency Privacy Policies Brand Identity Branding 134

Adobe Experience Cloud Blog

MAY 16, 2018

Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. Track Your Conversions. Correlated to audience and channel management is the concept of conversion tracking. .” “Hyper-connectivity.”

Planning 134

Planning Multi-Channel Marketing & Strategy Thought Leadership 134

Adobe Experience Cloud Blog

JULY 13, 2018

This lets you develop integrated communications to reach the same person, for example, via Facebook, Twitter, other social channels, and personal and business email. Facebook also uses machine learning to power its Website Conversion engine. Artificial Intelligence and Machine Learning. Tell me about it in the comments.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

AUGUST 7, 2018

Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. I live about a half hour away from the Marketo office. 3. Facebook and Other Socials. Machine learning is the science of enabling computers to learn without being explicitly programmed. 2. Siri and Cortana.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 28, 2018

I personally wouldn’t want my bank to start a Facebook Messenger conversation with me, and I wouldn’t want my friends to send me emails when they have a trivial question. The post 4 Reasons Your Content Isn’t Working (And What To Do About It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Content 134

Content Paid Search Agency FAQ Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 7, 2019

Reaching your customers with a perfectly timed marketing email or targeted ad can mean the difference between a conversion and a lost sale. In fact, triggered emails have 2x open rates and 3x click-through rates compared to routine emails, which greatly increase the chances of conversion. Let’s discuss in the comments!

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

JUNE 18, 2014

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes.

Stats 48

Stats Facebook Social Marketing Planning 48

Adobe Experience Cloud Blog

APRIL 24, 2018

If you want to experiment with AI and see the impact it can have on your marketing, look no further than Facebook Ads. Facebook’s Lookalike Audience is a brilliant product that uses your first-party data to help you “find more people who look like your current customers.” Pulled from Facebook by assessing people who like your page.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134