Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs. Incorporate ABM into top-of-funnel channels. Action in-market accounts.

Account Based Marketing 106

Account Based Marketing ABM Webinar Metrics Effectiveness 106

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Only B2B

SEPTEMBER 18, 2023

In today’s fast-paced digital landscape, businesses are constantly striving to stay ahead of the competition. It’s an indispensable part of any successful sales and marketing strategy. Sales Funnel Optimization : Automation ensures a 30% higher conversion rate through the sales funnel, according to a report by Pardot.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

NuSpark Consulting

DECEMBER 29, 2013

The industry has taken notice that clicks and conversions from directly from display will never match search. View Through Conversions. Many networks, like Google and AdRoll, show View-Through conversions in their reporting. Multi-Channel Funnels. Attribution Modeling. Age: Target age groups except 18-24 and 65+.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 117

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 117

Content Standard

APRIL 5, 2021

Today’s customers understand their value to businesses, and they know that the digital era of business is saturated with solutions providers jockeying to sell to their target audience. This awareness helps bolster efforts at personalization that connect marketing efforts to specific customer pain points. ” 2. .

Top of Funnel 103

Top of Funnel Differentiation Paid Search Agency Thought Leadership 103

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Marketing & Sales has evolved well beyond their historic MQL obsession.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Convince & Convert

JANUARY 3, 2014

The funnel is dead. But, chances are, if you were a direct-response marketer, you probably shut your office door and shed a tear for the funnel. Because the funnel was like the mullet of marketing: you knew exactly what you were getting. The funnel was awesome that way. First Generation Pipe Clogging.

Buy 159

Buy Top of Funnel Funnel Advertising Ad Building 159

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Intent makes the difference.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

ClearVoice

JULY 7, 2023

Every transaction and conversion comes after a journey of discovery that can take days, weeks, or even months. As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. In the digital landscape, we have more tools than ever to understand user and buyer behavior.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that. What to aim to achieve with ABM.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

6sense

DECEMBER 9, 2021

Identifying and understanding customers in the digital sphere is getting much tougher. Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas. That is around 2.5

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Madison Logic

JUNE 28, 2023

A competitive displacement campaign is a strategic marketing initiative designed to identify, target, and win over customers currently using a competitor solution. By addressing gaps, marketers can create key advantages of their offering that may make customers think twice about their solution.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

6sense

DECEMBER 1, 2021

We refer to this world of anonymous buyer intent data as the Dark Funnel. We talk to B2B revenue teams a lot about how matching traditionally unidentified Dark Funnel clues to known accounts is the new key to chauffeuring buyers through the sales funnel. What is Dark Funnel Data? Your Marketing Automation Platform (MAP).

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

6sense

JUNE 6, 2017

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. As modern marketers, we’re constantly under more pressure than ever to prove ROI. Forrester then defines ROI as “a measure of a project’s expected return in percentage terms.

Sales Management 98

Sales Management B2B Sales ROI Top of Funnel 98

Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. Attempting to push them further down the funnel at this stage will only alienate them further. Facilitate Digital Self-Serve.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. Tool 1: Multichannel Media Programs for Full-Funnel Engagement.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Conductor

NOVEMBER 11, 2020

That means getting input from some of the top marketing and search experts, as well as fellow Conductors, regarding the top SEO priorities and SEO best practices. SEO proved to be a foundational pillar brand’s marketing strategies. The first six months of 2020 proved the resiliency of SEO as a digital marketing tactic.

SEO 133

SEO Lead Ranking Lead Scoring Top of Funnel 133

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. CX is how your leads and customers see your brand throughout your funnel. The same rings true in B2B marketing.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Customers may get real-time help through live chat, which increases the chances of conversion.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Customers may get real-time help through live chat, which increases the chances of conversion.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Madison Logic

MARCH 31, 2021

ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey.

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel.

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40