Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Share this on Linkedin. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership. Tweet This! Share this on Facebook. Share this on Reddit.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Webbiquity

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Share this on Linkedin. Tweet This!

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

JANUARY 25, 2010

Well-designed landing pages + email newsletters/marketing + calls to action = conversion. For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Publications (online and offline) have traditionally sold advertising space.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 4, 2011

how does the conversion rate for frequent blog commenters differ from other visitors?) failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. Share this on LinkedIn. This will keep data junkies busy for a while. Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Buzz Marketing for Technology

APRIL 21, 2010

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Share this on Linkedin. Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring. Tweet This!

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Writing on the Web

NOVEMBER 16, 2010

Share this on LinkedIn. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. Tags: Brain Based Content Marketing Content Marketing In the News. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. And blog writing is very much like having a conversation with an ideal client. Share this on LinkedIn. What do you think? Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

AUGUST 18, 2010

The “ball&# is the conversation you have with your ideal clients, your readers. Share this on LinkedIn. Tags: About Blogs Attracting Clients Content Marketing Writing Great Blog Content blog content business blogging content marketing with blogs. Blogging is a bit like tennis: you want to keep the ball in play.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 9, 2010

Share this on LinkedIn. 10 Conversion Tips from Brain Science. Neuroscientists Discover “WIIFM&# Center in Brain… Tags: About Blogs Attracting Clients Content Marketing Online Marketing blog content blog writing brain science content marketing with blogs neuromarketing. Blog this on Blogger. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 11, 2010

If you are to survive and thrive in this connected world, you must mine — not just monitor — these conversations to respond and glean insights that will inform your future strategy. The trick is you just have to be able to listen and show up to the right conversations! Share this on Linkedin. Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

JUNE 30, 2010

is the interactivity–blogs are meant to be conversations, not monologues. Share this on LinkedIn. Tags: Business Blogging blogging for business business blog corporate blog elite blogs podcasting sources of blog traffic Technorati video blogging. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JANUARY 15, 2010

Readers could respond to and extend the conversation through comments. Employees who in the past were far removed from customers, or at least certainly from prospects, can join online conversations. Marketing and sales were still largely in control, but buyers were entering sales cycles with more and better information. DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. This can increase website visits, longer sessions, and higher conversions.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Buzz Marketing for Technology

MARCH 25, 2010

If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. But Marketing and Customer Service are the two that can be listening and responding to the customer conversations that you can’t afford to ignore. Share this on Linkedin. Tweet This! Share this on Facebook.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Share this on Linkedin. Tags: Business Intelligence Data Mining. Tweet This! Share this on Facebook.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Share this on del.icio.us. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

MARCH 2, 2010

With all this create content both in object form and recorded form from the virtual event we were really able to ramp up the number of conversations we were having out on the socialsphere as you can see from the snapshot taken from our Networked Insights dashboard which is comparing the month of December to the month of January. Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

JULY 6, 2010

But social media provides marketers with the tools to monitor, participate in and help shape the conversations. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? Share this on LinkedIn. For example, brands no longer control their messages—their customers do. Subscribe to the comments for this post?

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

NOVEMBER 10, 2010

Conversations. Share this on LinkedIn. Tags: Content Marketing. Core values. Personal development (in this case self-esteem and daughters). Ways to help others. Ways to Participate. Here’s what women seek online: Connectedness. Convenience. Personal development for themselves and their families. Everything.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

MAY 6, 2010

They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore. Share this on Linkedin. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Post this on Diigo.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

MARCH 9, 2010

Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. Share this on Linkedin. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Linkedin. Did I forget to mention all of this is FREE! Tweet This!

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Writing on the Web

AUGUST 9, 2010

Share this on LinkedIn. 8 Tips for Content Marketing on Your Blog, One Conversation at a Time. Tags: About Blogs Article Ideas Content Marketing Getting Read On Writing Better Online Persuasion Writing Great White Papers blog writing business writing writing reports. Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Business Digg Marketing Proposals 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

NOVEMBER 16, 2010

Share this on LinkedIn. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. Tags: Attracting Clients Brain Based Content Marketing Content Marketing Online Marketing Online Persuasion brain science content marketing with blogs persuasion. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share this on Linkedin. In the last post we covered how to create a Social Media Lead Flow. Tweet This! Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. While it may be a little challenging to have a full-fledged conversation, you can still interact and find out what their challenges are, participate in the conversation when they are looking for solutions and be a trusted advisor.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

JULY 13, 2010

Be friendly, conversational, build relationships with readers. Share this on LinkedIn. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits blog content blog marketing blog writing content marketing with blogs converting readers to clients web marketing. Add this link to Box.net. Email this via Gmail.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 12, 2010

There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Share this on LinkedIn. A landing page should build trust because it is obviously a landing page, and not something else. Add this link to Box.net. Share this on del.icio.us.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Webbiquity

JUNE 23, 2010

Blog: informal / conversational tone. Thanks to commenting, a blog is (at least potentially) more of a two-way conversation, like using a telephone. Share this on LinkedIn. Tags: Business Blogging blog subjects blog topics blogs vs. websites corporate blogs Google Caffeine. Website: formal / professional tone.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? There were ways: reunions, phone calls…but most often, we just didn’t. Tweet This!

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

JUNE 28, 2010

And the results speak for themselves in increased conversions, better results. Share this on LinkedIn. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages.

Template 100

Template Ning Webcast Digg 100

Webbiquity

JUNE 21, 2010

Each post can potentially become a conversation, not just a monologue. Share this on LinkedIn. Tags: Business Blogging blogging for business business blogs key influencers link bait SEO thought leadership. That creates reader engagement, a deeper level of relationship than just passive information consumption. Tweet This!

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100