LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
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AUGUST 23, 2022
Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. Note: This data includes Conversation ads. Sign Up” manages to have the lowest CTR and highest CPC and CPL.
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