Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? Anne will share key strategies for deploying digital sales rooms effectively, addressing potential challenges and highlighting the benefits, such as reduced sales cycles and improved conversion rates.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

BenchmarkONE

MARCH 23, 2022

There are many steps to operating a successful marketing strategy , and none of them are easy. From generating new clients to using effective SEO tactics , the digital marketing challenges that agencies face can — and often do — stand as hurdles to scaling. Another suggestion is to use a CRM and marketing automation software.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

Writing on the Web

APRIL 27, 2016

Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Readers who are most likely to share your content are your RSS or email subscribers. Referrals indicate quality content and authority. Subscribers.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. It aids the purchasing company’s sales procedures.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

Sharpspring

AUGUST 25, 2020

When it comes to marketing automation, both internal and external tactics are necessary for running a successful business. In the following post, we’ll discuss the main types of marketing automation and why each one is vital for your company to survive and to thrive. Internal vs. External Marketing. Email Automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation Work Management 62

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. On average, a mid-sized business would spend $9 to $1000 monthly on their email marketing needs if they self-manage their campaigns or $300-$500 monthly if they choose an agency.

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Webbiquity

APRIL 10, 2017

Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. RSS Readers. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. If you want to keep up with the latest consumer expectations , you need to find the right email marketing platform for your business. Email marketing trends to watch in 2021.

Budget Programs 138

Budget Programs Work Management Marketing Management Email Marketing 138

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. source: Google ).

Statistics 100

Statistics Google Click Rate Adwords 100

Convince & Convert

DECEMBER 13, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Find us on iTunes: [link].

Social Media 150

Social Media Media Content Case Study 150

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

Skype 127

Skype RSS Social Media Television marketing 127

ClickZ

NOVEMBER 22, 2019

It lets local teams customize bots to local markets. Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. TARS isn’t just a simply put chatbot builder platform, it’s one of the few that emphasizes on the ROI front by delivering 2x conversion rates with conversational landing pages.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

LeadSquared

NOVEMBER 9, 2020

With the level of technology available today to marketers, emails can not only help engage customers but also educate and guide them towards reaching their goal on a business website. So, let us dive into what is email marketing automation , but before, a quick look into the effectiveness of email marketing in today’s time.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Find us on iTunes: [link].

Practices 168

Practices Best Practices Paid Search Agency Skype 168

Convince & Convert

DECEMBER 20, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. “Every employee is in marketing, whether or not they’re in marketing.” Listen Now.

Social Media 147

Social Media Skype Media Paid Search Agency 147

Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Find us on iTunes: [link].

Skype 132

Skype Social Media Work Management CMO 132

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Find us on iTunes: [link].

Skype 137

Skype Aggregators Social Media RSS 137

Modern B2B

JUNE 17, 2019

I’ve had a couple of insightful conversations recently with marketing leaders or CMOs that I wholeheartedly respect. These conversations validated my thinking about what we see when we work with clients, but it’s good to hear it direct from the horses’ mouth (so to say). What does a CMO really want? What’s the issue?

Lead Ranking 51

Lead Ranking CMO Marketing Qualified Leads Enterprise Management 51

Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Convince & Convert

AUGUST 30, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now . Four Your Information.

Skype 130

Skype Social Media Communities RSS 130

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 141

Curation Skype Web 2.0 Paid Search Agency 141

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! It will tell you how many people have subscribed to the RSS feed. Question Pro : Allows you to create two free surveys for 100 respondents.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action.

Paid Search Agency 131

Paid Search Agency Brand Identity Branding Skype 131

Ambal's Amusings

AUGUST 19, 2009

When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. Your traffic statistics might tell you that your site or blog is popular but unfortunately it doesn't say anything about engagement, your type of visitors nor conversion rates. Setting Up Key Performance Indicators.

Social Media 100

Social Media Media RSS Statistics 100

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. The RSS feed is: [link]. Listen Now .

Tactics 132

Tactics Cross-Selling Skype Social Media 132

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Convince & Convert

JANUARY 10, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Find us on iTunes: [link].

Curation 131

Curation Television marketing Content Skype 131

Convince & Convert

JULY 5, 2013

From Cision , a free online content marketing kit. And from Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. This week, it has been 20 years since The One to One Future was first published and revolutionized the marketing world. Listen Now . Tweetable Moments.

Social Media 141

Social Media Media Brand Identity Branding 141

Convince & Convert

SEPTEMBER 20, 2013

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link].

Skype 123

Skype Startups Social Media Mobile Advertising 123

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Social Media 139

Social Media Skype Paid Search Agency Storytelling 139

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Listen Now . Holy Social!

Personalization 137

Personalization Social Media Skype Blogger 137

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. But that doesn’t mean it works for everybody. And definitely not instantly.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link].

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link]. Listen Now .

Social Media 122

Social Media Media Best Practices Skype 122

Convince & Convert

APRIL 26, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Listen Now .

Television marketing 138

Television marketing Skype Social Media Public Relations 138