The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Valasys

JUNE 15, 2021

It provides an overview of the company, its services, and acts as a conversion point for your prospects. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Bounce rate: Visitors who left the page without performing a desired action.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

It provides an overview of the company, its services, and acts as a conversion point for your prospects. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Bounce rate: Visitors who left the page without performing a desired action.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

NuSpark Consulting

MARCH 9, 2013

Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Referral Pages.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SmartBug Media

JULY 22, 2020

Improving conversion rates? A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself. A landing page optimized for conversion. A thank you page. Meeting occupancy goals?

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

PureB2B

APRIL 2, 2017

You can also create popups to help increase lead conversion rates. Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data. Make sure they’re easy to find and visually engaging.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Crimson Marketing

JULY 23, 2015

Marketing should progressively score leads, measure conversion rates and measure the speed of conversion as an opportunities move through the sales funnel. Or a link to a web page where readers can download something. In fact, most companies that use marketing automation use it as a basic email distribution system.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Convert

JULY 28, 2021

Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Finteza is a great tool for that as it allows you to narrow your data down to any specific traffic source or landing page: RELATED CONTENT: Uncover Your Website’s User Experience and Usability Conversion Barriers.

SEO 145

SEO SERP Trends Keywords 145

PureB2B

APRIL 2, 2017

You might have heard somewhere that popups are dead, but did you know that you can effectively double your website's lead conversion rate by adding popups? Include a link to your landing page or blog that leads them to sign up and provide their email address. Only ask for critical information (i.e. Blog, blog, blog!

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

SnapApp

APRIL 26, 2017

Little attention to landing page design/ experience. When you prioritize the aspects of your lead flow that produce those super MQLs, you’ll quickly boost your conversion rates. Checklist: Are your landing pages designed with the audience and your goal in mind, or are you using a standard template?

Planning 54

Planning Top of Funnel Marketing & Strategy Marketing Strategy 54

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). Landing Pages The landing page is an essential part of many marketing campaigns. as well as landing pages, forms, and so on.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 10, 2018

Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. Landing Page and Form Builders for Conversion Rate Optimization. YouTube video rank tracking (monitor keyword rank for your videos, too). Special-Purpose SEO Tools. These may be used alone or in tandem.

Paid Content 215

Paid Content CMS Development Design Optimization 215

Biznology

MARCH 12, 2012

Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing?

Landing Pages 80

Landing Pages PPC Paid Search Agency SEO 80

Hubspot

OCTOBER 24, 2012

7) They Own Lots of Domains or Microsites. Spammers are notorious for not only purchasing lots of domains, but also setting up site after site that consist of just one page each and never gets updated. Conversion Rate s: Once you get people from search engines to your landing pages, they still need to fill out the form and convert!

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

B2B Marketing Exchange

NOVEMBER 15, 2023

The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. Economic Impact of Data Innovation” campaign aimed to showcase companies’ successful data innovation and quantify the economic benefits.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

The Point

MAY 30, 2012

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1. We think the campaign has much more potential,” says Raczkowski.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Buffer

JUNE 14, 2022

We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. If you want to use Start Page as a place for all your links, you’ll probably love the minimalist header options, but if you are building a microsite, you’ll also find options that make the header more prominent.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Valasys

FEBRUARY 17, 2023

You can source leads with higher conversion rates by creating hyper-specific and targeted ads. By targeting branded and competitive keywords with multiple landing pages, you can redirect some of the traffic from your competitors. LinkedIn Marketing: LinkedIn is easily the most interacted platform for the B2B domain.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Vision6

FEBRUARY 25, 2021

Here’s just a few reasons why interactivity is an important consideration for your email campaign strategy: It simplifies the user experience Creates curiosity beyond a base level Increases engagement and conversion rates Allows you to say more with less. This consistency allows for a smoother transition from email to landing page.

Microsite 98

Microsite Landing Pages Template Paid Search Agency 98

Outgrow

MAY 21, 2020

They also had a 184% increase in conversion rate. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Hence, Curalate designed a shoppable UGC for the website to motivate customers to make the purchase. And, it worked! Mother New York is a full-service creative agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Example: Salesforce.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

SnapApp

FEBRUARY 24, 2017

This is where the real potential to differentiate your brand and maximize conversion rates exists. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. Landing pages. . The key is to add a level of interactivity that nudges all five senses.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Landing Pages. General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Landing Pages. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 24, 2017

Vidyard example 2: Animated landing page. . . Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . iLevel Solutions. Morgan Stanley.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Marketing Insider Group

JULY 1, 2020

Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold Leaner budget. fold boost in web traffic.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

B2B Marketing Zone Posts

MAY 3, 2010

To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%)… Best Web and Landing Page Design Tips of 2009 - Webbiquity , April 14, 2010 Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Madison Logic

MARCH 25, 2022

In a recent survey by Ascend2, 84% of marketers either somewhat or strongly agree that allocating more resources to lead nurturing would improve conversion rates. Ultimately, the main objective of any lead nurturing campaign is to convert the lead from a prospect into a customer, so measuring the conversion rate is essential.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox. 22) Conversion Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

SnapApp

JULY 7, 2017

Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz. In addition, the “thank you” page increased overall conversion volume for consultations by 84%. . . Our other tool is a conversion calculator. Ben Bradley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

DECEMBER 16, 2015

Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. It won a Webby for innovation and made some serious headway on social channels.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Hubspot

JULY 21, 2015

Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28