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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Before you move heavily into the website launch process, you should make a final decision on the website CMS system you’ll use. Check third-party integrations.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. Utilizing an AI headline generator may help you during the brainstorming phase. Google Analytics also offers web page A/B testing for non-RebelMouse users.

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HubSpot Product Update Roundup—October 2023

SmartBug Media

See how we support Marketing Hub > October 2023 Options for Contacts to Download or Delete Their Data **available to CMS Hub Pro+ customers Learn More > HubSpot Update Details You can now add modules so contacts can request to download or delete their personal data stored by you in HubSpot.

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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

Therefore, eCommerce stores that convert to PWAs will have the opportunity to foster a better conversion rate. Higher Conversion Rates. For eCommerce stores, moving to PWAs can generate higher conversions. Speed and Responsiveness. First and foremost, we mentioned PWAs are fast. Improved Security.

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Three ways to organize your martech stack

Martech

According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. However, there are likely quite a few tools that multiple teams have access to, such as some data and analytics tools, like Google Analytics.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. If you want to know the conversion rate or ROI from a sales, marketing, or social media promotion, use a conversion pixel.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Third-party browsing cookies are officially leaving the building as Google's Privacy Sandbox will turn off all third-party cookies in Chrome in 2024 to strengthen online security and protect private user information. If you want to know the conversion rate or ROI from a sales, marketing or social media promotion, use a conversion pixel.