Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Vision Edge Marketing

SEPTEMBER 21, 2021

Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring. We’re avid proponents of both, but they aren’t the only capabilities you can use to help anticipate that all important question, “ What If?” Analytics can help with predicting the future.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Scoop.it

OCTOBER 19, 2021

Or a contingency plan, as it’s officially known. This is where a content contingency plan comes in handy. Or hackers shut down your site and not even your website developer can get things back up and running. Having a content contingency plan means that when things go wrong, your online reputation doesn’t suffer.

Contingency Planning 70

Contingency Planning Planning PR Content 70

Vision Edge Marketing

MARCH 14, 2023

Customer experience , new customer acquisition, and new product development ranked as the top three planned investments over the next 24 months. Help everyone in your organization develop resilience. These three steps can help you prepare for What Ifs.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Martech

MARCH 21, 2024

Creating a plan with incremental improvements and measurable outcomes will help your marketing operations more smoothly adopt AI without disrupting work in progress. Develop a phase-by-phase AI implementation plan. Incorporate contingencies for data security, privacy and compliance considerations. Calculated risk management.

Marketing AI 118

Marketing AI Contingency Planning Work Management Digital Transformation 118

Martech

NOVEMBER 10, 2023

There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” This transition opens doors to enhanced features, improved performance, and increased security, ensuring that Drupal remains a leader in web development.” Documenting processes and contingency plans.

CMS Development 116

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 116

Salesforce Marketing Cloud

OCTOBER 7, 2021

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. Develop retention strategies for post-holiday success.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

Vision Edge Marketing

SEPTEMBER 12, 2023

Regular tracking and evaluation of your KPIs will help you gauge progress, identify gaps, and make data-driven decisions. This analysis helps identify competitive advantages, areas that need improvement, potential market opportunities, and external factors that may impact your business. Develop contingency plans.

Planning 223

Planning SWOT Allocation Contingency Planning 223

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest. What if everything goes right?

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Contently

MARCH 16, 2023

As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. They can also align expectations between contributors and help overcome common content roadblocks, like a lengthy stakeholder review. A good content writer will produce work developed with well-defined goals.

Efficiency 136

Efficiency Design SME Budget Programs 136

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Proprietary AI Tools: These tools are developed for and owned by your company.

Enterprise Management 101

Enterprise Management Generation Work Management Marketing Management 101

The Marketing Blender

NOVEMBER 4, 2022

Depending on these goals and how big and complex they are, you’ll need to develop a strategy and set your budget. This can help you calculate conversions. . Keep in mind, this should all be contingent on your forecasting. Keep Learning: How to develop a social media marketing budget. Let’s break down how this can look.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Tony Zambito

MAY 6, 2020

Forward thinking companies will get ahead of this evolving development. Developing content in this environment has never been harder. Companies and organizations are either having an unintended spiked increase in business, sitting on the sidelines, retrenching to survive, or making contingency plans to reopen.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Martech

SEPTEMBER 14, 2023

Developing board-level thinking and narratives. In recent advisory efforts with GTM leaders and boards, we helped winning marketing leaders augment or magnify those above traits. Also, it develops community, adding partners to the traditional stakeholders of employees, investors, and customers.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

Vision Edge Marketing

APRIL 14, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. Because scenarios help you understand the magnitude of a trend and the uncertainty of your environment. Why use them in your planning?

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Hinge Marketing

FEBRUARY 22, 2024

In the chart below, you’ll see that the top three most impactful techniques identified by High Growth firms were 1) assessments and consultations, 2) live demos, and 3) business development materials, such as qualifications presentations, pitch materials, and proposals. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Biznology

MAY 19, 2020

Unsurprisingly, this caught many by surprise and left them completely unprepared for such an eventuality, because it’s not common practice to have a contingency plan in case your entire employee collective suddenly had to work from home. Trust technology and it will help you stay afloat. Keep informed on the latest developments.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Adobe Experience Cloud Blog

MARCH 27, 2018

I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. This step alone will help you align your priorities with those of your CFO and others. Make Future Expenditures Contingent on Early Success. Click To Tweet.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Zoominfo

OCTOBER 6, 2020

Picture this: You’re a sales leader, currently responsible for a team of nearly 10+ sales development reps. And a team lead is tasked with helping others succeed while simultaneously leading from the front. Are they naturally volunteering to help in ways that serve the greater good? Communicating contingency plans is important.

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

seo.co

FEBRUARY 14, 2022

If you work long enough in digital marketing or related fields, such as web development , you will run into demanding clients. Check that your contracts and billing policies have contingencies in place for the extra workload that some clients can cause. No means no: Some clients will try to develop a counteroffer to keep you on board.

Paid Search Agency 98

Paid Search Agency Demand Marketing & Strategy Guidelines 98

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This information not only helps guide messaging, but also provides insights into how the competition is marketing their products which can be used to guide your launch activities.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Brightedge

JUNE 24, 2021

Agile colleges and universities that benefit from the revenue streams delivered by TV contracts and other sources, will have been monitoring related search trends and preparing contingency plans in anticipation of the outcome. Search monitoring will be essential to help them reconcile the market’s response with their expectations.

Contingency Planning 76

Contingency Planning Webinar Metrics Aggregators Budget Programs 76

ClickDimensions

APRIL 22, 2021

Researchers believe storytelling became part of our culture even before language was fully developed. Data storytelling, which we will define as using data, visualizations and narrative to explain a phenomenon, is contingent upon two key factors: understanding the audience and using the appropriate techniques to convey a message.

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

Brandpoint

NOVEMBER 15, 2021

How to Prepare Think of contingency plans and safety details first. Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events. Brandpoint is here to help you with content strategy, development and distribution, no matter what your plans are in 2022.

Trends 157

Trends Planning Work Management Contingency Planning 157

Zoominfo

OCTOBER 6, 2020

Picture this: You’re a sales leader, currently responsible for a team of about 10 sales development reps. And a team lead is tasked with helping others succeed while simultaneously leading from the front. Are they naturally volunteering to help in ways that serve the greater good? This helps no one. Are they engaged?

Sales Management 130

Sales Management Top of Funnel Lead Scoring Lead Ranking 130

Martech

APRIL 22, 2022

What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”. From AI-powered workflows to automated next best action features , AI is helping companies solve challenges specific to B2B.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

SendX

FEBRUARY 25, 2019

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions. You can use all of these factors to help create a segment.

Marketing Funnels 160

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 160

Sprout Social

JULY 28, 2021

But the good news is that you likely have a solid contingent of people within your four walls who can answer many of those questions for you. All of this anecdotal data helped us answer several key questions: What are the functional reasons our customers choose Sprout? Decorate: Develop your brand personality.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Choozle

FEBRUARY 21, 2024

It involves a combination of planning, understanding your equipment, verifying your own setup, implementing a buddy system for redundancy, cross-checking with your buddy, having a contingency plan for unforeseen challenges, and knowing the escalation process for seeking assistance if necessary. Why is this so important?

Work Management 67

Work Management Ad Building Contingency Planning Lead Scoring 67

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Develop Marketing Contingency Plans.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

ClearVoice

DECEMBER 28, 2021

From sales and business development to bookkeeping and formulating automated processes —entrepreneurs make the journey look fun on social media, but we know it comes with a lot of hard, intentional work. If you cannot work for a temporary amount of time, what is your contingency plan, and do you have a support team?

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Golden Spiral

SEPTEMBER 2, 2021

What can you do to help create a journey your market will actually want to take with you? You have likely spent several determined years on that focus, working through all the contingencies surrounding it, iterating and perfecting as you go in an all-out effort to be the best. . Why is that? I completely understand. Minimize The Risk.

Ad Building 62

Ad Building Contingency Planning Enterprise Management Work Management 62

Navigate the Channel

JANUARY 2, 2023

No perfect recipe exists for this, as the choice is contingent on your marketing campaign goals and resources and—most importantly—what channels your customers like better and use. It also, ultimately, helps you retain them. Knowing this will help you reach your potential or current customers at the right time. Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

TrustRadius Marketing

FEBRUARY 3, 2022

Cloud management techniques also help leverage cloud resources to develop and deploy software applications through APIs. A cloud management platform (CMP) suite solution can help you do this, as they’re designed to simplify the deployment and monitoring of apps across both private and public clouds. .

Work Management 52

Work Management Enterprise Management Budget Programs Contingency Planning 52

Belkins

MARCH 12, 2020

Aside from helping the company stay afloat, they face unexpected challenges and have a lot on their plate. They will appreciate you addressing their concerns and helping them stay focused. Working on the contingency plan and stress-testing to evaluate your financial preparedness. Always provide an alternative.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Contently

JULY 23, 2018

For that reason, I believe that every company can benefit from developing an internal mission as succinct and recognizable as the one at Six Flags. Develop a schedule and stick to it. Do you have a contingency plan if a new initiative goes off the rails? Are you ready to commit to each part of an announced pivot, for example?

Contingency Planning 73

Contingency Planning Top of Funnel Brand Identity Branding 73