article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Take into consideration the cost of tools, resources, employees and contractors.

article thumbnail

6 Signs You Need an Outsourced Sales Team

Televerde

Businesses outsource to save time, cut costs, improve efficiency, utilize flexible resources, and rely on outside expertise. In 2021, 80% of surveyed small businesses planned to outsource activities. In 2021, 80% of surveyed small businesses planned to outsource activities. Your Team is Overloaded and Burned Out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using AI-powered predictive analytics to time your next move

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai He added, “Why?

Analytics 128
article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. to 2.9%) than the previous year, according to a Duke CMO survey. Simply put, it’s playing chess versus checkers.

article thumbnail

How COVID-19 Changed the Way We Think About Office Technology [New Research]

Hubspot

Canva + HubSpot Marketing Survey. In October, we teamed up with Canva to better understand how the COVID-19 pandemic has affected marketing leaders, their resources, and their teams. Gartner found that the COVID-19 pandemic has led 32% of organizations to replace full-time employees with contingent workers and contractors.

article thumbnail

High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” All firm sizes were represented with mid-size firms having the largest survey participation.

article thumbnail

Uncertain times: Monday’s Daily Brief

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.