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11 Top Tips For Developing YouTube Influencers


YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do


“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.

Google integrating G+ Pages and YouTube Channels


It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

How To Make the Most of the YouTube Content Marketing Customer Journey


We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.

Video ads: Facebook or YouTube?


The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Well you can accomplish the same thing with your own videos on YouTube.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

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In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. What should content marketers do? Content marketing in the news. link]. 3.

Infographic: How to Build the Perfect YouTube Channel


If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube

Video Content: Facebook VS. YouTube in the Ring


Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Which is the right platform is for hosting online video content? Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. If a large portion of your audience is on Facebook, it makes sense to publish content here. YouTube. YouTube is more or less the destination, right? YouTube.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk.

Video Marketing How-To: YouTube vs. Your Website


This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.

How Should Our Staffing Firm Use YouTube?

Haley Marketing

YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Create videos!

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About


When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).

Why Can’t YouTube Do Drama?


Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Set Your Country Content Preference. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Share. close.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.

The business case for unbranded content

grow - Practical Marketing Solutions

In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Why would you create content and not even take credit for it? Using unbranded content when branding is impossible.

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Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! The content chalupa. Foremost is Content Shock.

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How YouTube Red Affects Your Brand

WindMill Networking

Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads.  The service will also provide other features, such as the ability to download content to your device so that you can watch it offline, the ability to listen to audio from a video in […]. How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTubeAuthor information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan.

Revenge of the YouTubers: The Growing Power of Social Influence Marketing


Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. Text messaging integrated into content. By Mark Schaefer. Here are five that caught my attention. link].

Add YouTube Closed Captioning—Create 30 Million Opportunities


Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. However, something is consistently missing from that content. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds. UM, WHAT?

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

Junta 42

In this week’s episode, Robert and I debate whether B2B content marketing is a failure, and discuss why the FTC may enact regulations regarding native advertising. Content Marketing in the News. Instead, marketers should focus on using content to enable the sales process, which he calls “content selling.” This week’s show. The lesson for marketers?

Quick Tips For Optimizing Your YouTube Channel - #MarketingTechMin


Whether you are looking to attract new YouTube subscribers or trying come up with a way to better deliver video content to current subscribers, it is in your brand''s best interest to take steps to optimize your YouTube Channel. Keep in mind that for many prospects, your YouTube channel and videos are their first interaction with your brand. Follow @jaceyleigh.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

by contributor | Tweet this Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. To YouTube & Beyond! To YouTube and Beyond!

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. Youtube’s your place to be. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. Start a podcast.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Connect the Docs

Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Description.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel


With The Secret Life of Pets tearing up movie theaters, pet owners everywhere are starting to wonder exactly what their perfect pooches and contented kitties are doing when nobody is watching. Making People Laugh 101: Pet Content. They’re relatable: The cornerstone of every user-generated content campaign is that people are sharing their stories for the benefit of other people.

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard


Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing. How are you approaching content today?

Video Marketing: How To Drive Traffic From YouTube

WindMill Networking

Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each … Continue Reading. Video Marketing: How To Drive Traffic From YouTube by Lilach Bullock - Maximize Social Business. Related Stories The True Secret to Generating Social Media Traffic 10 Tools to Help Get More Social Media Traffic Why Content is the Driving Force Behind Social Media Traffic. Social Media Traffic Generation

What the New YouTube Comments Mean for Marketers

Vertical Response

If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. YouTube has announced some changes to the commenting system that would focus on the relevance of comments rather than their recency.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. lesson in rich content. First — as you know by now — that there is only value in content if it “moves.” lesson in rich content. But first, I need to tell a story. Twitter? LinkedIn?

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Let’s look at the 3 H content pattern and how it relates to audience-building. 1. Hygiene Content.

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The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

The Future of Chatbots in Marketing [YouTube Live Event]


You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live. As Vice President of Marketing at HubSpot, Meghan leads the content, product marketing, and customer marketing teams. So, what does this mean for your job? ET // 11 a.m.

Wistia or Youtube?


What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube? On the other hand, YouTube is free. There’s also no way to add a CTA to a YouTube video (yet). Moreover, from an SEO perspective, YouTube is superior because it’s owned by Google.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. When you first start publishing content, it might feel like you are simply tossing it into the wind.