Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. Social Can Only Work For A Few Select Industries. ” 2.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JANUARY 9, 2014

Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. Blogs are more influential in shaping opinion that Twitter. Blogs are more influential. 38% negotiating rates.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

JANUARY 23, 2015

Social Media. How many of you focus on measuring your followers and likes on social marketing channels? “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. . All this signals is an interest in your content, and not always from a qualified lead.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. It is often the same people or networks that consistently create fraudulent content. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

SEPTEMBER 15, 2015

What’s more, she shares how customized content is being broadcast according to the individuals viewing the display and how viewers are encouraged to engage further with social and mobile campaigns. Jennifer can be found @jenniferdavis on Twitter and on LinkedIn at www.linkedin/in/jenniferbdavis.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

SEPTEMBER 26, 2014

Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive. You can follow Sylvia on Twitter @BrandStrong.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

AUGUST 19, 2013

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) The second factor is that the well-known “Big Data” phenomenon is radically changing the competitive landscape for marketers in the following ways: The massive increase in buyer information marketers can gather by participating in social networks.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? 85% Twitter. Twitter – 19%.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 16, 2014

According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the It may be available from marketing intelligence systems like InsideView, or from social listening tools like Radian6. Example 1: Social Media Listening.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

SEPTEMBER 10, 2013

Key statistics per social media network: LinkedIn - . Twitter - . 37% of businesses have acquired a customer through Twitter. 43% of businesses have acquired a customer through LinkedIn. Google Plus - . 15% of businesses have acquired a customer through Google+. Google Plus - . Facebook - . Facebook has 1.1

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

MAY 1, 2015

Searches for the term “social selling” didn’t explode until 2011. Social Selling will become a reality. . “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. ” – Jill Rowley, Social Selling Evangelist. Source: SalesforLife.

Social Networks 100

Social Networks B2B Sales Linkedin Network Marketing 100

Crimson Marketing

OCTOBER 7, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Landing Pages.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

OCTOBER 9, 2014

Often the word viral is closely followed by the word video, and many experts are calling online videos the future of content marketing so they are definitely worth including with your material. Going Social with Photos. Even without a video, photos and other images still play a powerful part in the impact of content online.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100