B2B Memes

MARCH 1, 2012

In the beginning of February, I challenged myself to post at least 10 times a day on Twitter. Mainly, though, I wanted to make better use of my Twitter account. Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. Now that the month is done, how did I do?

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Twitter Promotion Conversion Course 100

B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. Treat your editors and other content creators as publishers. The onset of Web 2.0

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

NOVEMBER 25, 2011

But in the social media world, they have an increasingly personal and direct connection to their readers. But the reality is that social media, and the social Web in general, have created a shift from the institutional news brand to journalists’ personal brands. At the same time, the connections to social networks grow stronger.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

OCTOBER 12, 2010

In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.” However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content?

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Dwell Blogger Transparency Social Media 100

B2B Memes

NOVEMBER 24, 2011

Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. But in the social media era, roles and responsibilities are not so clear-cut. Want to Twitter Better? Tomorrow: The personal vs. the corporate. Diversify Your Pronouns.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

JULY 15, 2011

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. I’m not sure she means it.

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Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# A 2008 study looked at the best times and days to publish content. Though Luciani didn’t apparently include Twitter (2008 was premature, no doubt), I imagine his findings apply there as well.

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B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Just Not Your Real Self: Scripps’ Muddled Social Media Policy.

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Facebook Work Management Marketing Management Differentiation 100

B2B Memes

JANUARY 24, 2011

Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

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Bundling Social Media Distribution Advertising Channels 100

B2B Memes

OCTOBER 19, 2011

His question wasn’t one I could answer easily on Twitter, because for me, at least, there’s no clear and simple answer. Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.”

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

FEBRUARY 3, 2011

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. As a bred-in-the-bone print editor, I sympathize. And yet I wonder. But does it?

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Product Blogger Press Advertising Mediums 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 10, 2011

But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. But as traditional forms of media morph increasingly into new, more social forms, this may change. The Perils of Corporate-Personal Twitter Names.

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Social Media Brand Identity Branding Media 100

B2B Memes

NOVEMBER 30, 2011

More content means more blog traffic. However, content without marketing is like a cart without a horse. However, content without marketing is like a cart without a horse. No matter how good it is, content can’t go anywhere by itself. When I tweeted about my content, it clearly got more page views than when I didn’t.

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Blogger Rules Twitter Work Management 100

B2B Memes

JUNE 6, 2012

One of the truisms of new media is that if you want your content to have an impact, you should keep it short. One of the defining characteristics of Twitter is its severe restriction on length, with a maximum of 140 characters per tweet. Don’t ask whether your content is too long or too short. Tl;dr doesn’t always apply.

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Twitter Rules Social Media Purchase 100