markempa

MAY 30, 2017

Getting the right content to the right people continues to be a challenge in B2B marketing. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. Just because you write a piece of content does not mean that someone will find it. Mathew Sweezey: So I am @msweezey on Twitter.

Linkedin 297

Linkedin Research Studies B2B 297

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Follow xiQ on Linkedin and Twitter.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. Buying Signals” draws on Twitter only. Even in the small business sector, that count would make Vocus one of the largest marketing automation systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Say you write a really interesting and popular post – why not build a content distribution campaign around it?

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Say you write a really interesting and popular post – why not build a content distribution campaign around it?

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. The moral of the story is this: if you’re looking to increase traffic to your blog, yes: it starts with compelling content, but titling your posts with search in mind can make all the difference.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Marketing Insider Group

MARCH 3, 2011

This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. Thus, content marketing is a critical component of any successful B2B Marketing strategy.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Treatment nodes can be linked to data output templates and content templates, which can include dynamic blocks that are populated in real time when the message is rendered.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketers define “challenges”, such as sharing content, making a referral, creating case studies, or providing a reference, and the system issues points to advocates who perform them. (See my December 8 post for details.) Influitive tackles the control issue head on. It applies game-based motivational methods to company advocates.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. B2B Marketing Content Turn Offs - Marketing Interactions , July 9, 2009. Will Twitter Become This Generation’s Cronkite?

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Emails and Web pages can dynamically select content blocks based on rules that read the attributes of each recipient. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Marketing Insider Group

JULY 28, 2015

As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry. He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Ann Handley. Marcus Nelson. Photo Credit.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The third step, which Lytics hasn’t yet taken, is to select the content itself. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Content Standard

JANUARY 21, 2015

While brand investment is increasing, there is still skepticism on the true value of content marketing. Being a content marketer in the enterprise software industry is no easy task. Want to spearhead content innovation at your company? Schedule a free content strategy workshop with us now.

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Digital B2B Marketing

JANUARY 10, 2012

Establish a series of welcome emails with your best content. Your Turn Will inbound marketing erode list buying, or will companies like Data.com (formerly JigSaw, now part of SalesForce.com) integrate data purchases into B2B sales and marketing operations and make them a key part of day-to-day activity? Keep an audit trail.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Content Standard

MAY 14, 2015

But how is it that these powerful, behemoth systems remain flexible enough to enable teams to test new content, new creative ideas, and new techniques? For example, a lead might be sourced from a form on your main website, a Twitter lead card, or a dedicated landing page for a webinar. Here are five ways: 1. Demand waterfall.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

ANNUITAS

FEBRUARY 19, 2015

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Interesting and unique in that it focuses on B2B content marketing strategy. Content Marketing World September 8-11, 2015 Cleveland, Ohio. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Customer Experience Matrix

MARCH 9, 2011

In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). I marvel at the sheer number of corporate blogs, some of them with a wealth of great content, that nonetheless make it virtually impossible to engage with that company. Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? promotional).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Vidyard

JULY 17, 2015

That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Conversica

MAY 6, 2020

To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. LeadFabric is an experienced and certified partner to all leading global marketing platforms including Adobe, Oracle, Hubspot and Salesforce.com. Find out more at www.leadfabric.com , LinkedIn , Facebook and Twitter. ###.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Vidyard

SEPTEMBER 30, 2014

In a recent report from analyst firm Demand Metric, more than 70% of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10% are actually using it to effectively engage, qualify and convert their audiences.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

In a recent report from analyst firm Demand Metric, more than 70% of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10% are actually using it to effectively engage, qualify and convert their audiences.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

In a recent report from analyst firm Demand Metric, more than 70% of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10% are actually using it to effectively engage, qualify and convert their audiences.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. IT marketers meeting buyers' online content needs. Salesforce.com announces Chatter, social computing for enterprise companies. December 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Salesforce.com leverages Facebook to drive attendance to its many events. Let’s look at some examples of what they do well. .

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48