Vidyard

AUGUST 18, 2014

Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. What value will your videos deliver to your target (are they primarily educational? But how do you create great videos time and time again? Should you cover a different niche?)

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. How is this content delivered/accessed by your audience?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

SEPTEMBER 26, 2013

While reading the “rules of the road” I couldn’t help but think that the rules for creating a successful TV show can serve as a great guide for producing content marketing in general. Bill Nye actively planned for catchy content, and thanks to his rules, so can you. You should also set an ideal content scenario.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Vidyard

OCTOBER 4, 2018

Contents 1. Tailor Content Topics to Target Audience Needs 2.2 Target Key Accounts with Digital Ads 3. Tailor Content Topics to Target Audience Needs 2.2 Target Key Accounts with Digital Ads 3. Then, create targeted customer stories for specific market segments or key accounts.

Account Based Marketing 65

Account Based Marketing Tactics Effectiveness Work Management 65

Vidyard

JUNE 29, 2017

The video can be played in-line alongside the rest of your awesome content on the page. Share Relevant Content with a Personalized Touch. Sharing content that’s helpful and relevant to your prospects is a great way to show them that you’re relevant to them. Try ViewedIt.

Personalization 98

Personalization Response Rate Outreach Click Rate 98

Vidyard

OCTOBER 3, 2018

A video library is an owned video channel that brands can use to manage all of their video content. Video libraries allow users to do things like manage privacy and permissions, easily update videos, and group like content together. The video can be played in-line alongside the rest of your awesome content on the page.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

A video library is an owned video channel that brands can use to manage all of their video content. Video libraries allow users to do things like manage privacy and permissions, easily update videos, and group like content together. Your video library can serve as a central source of truth for video in your organization.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

MARCH 7, 2014

As a content marketer using video in your mix, you know all too well how much work goes into filling up an editorial calendar month after month. Content Lesson Marketers can employ this same segmenting tactic when planning out new videos by making up a few themed video concepts that are recognizable and repeatable.

Top of Funnel 50

Top of Funnel Planning Content Marketing Content 50

Vidyard

SEPTEMBER 14, 2021

64% of those who transitioned to virtual selling in 2020 met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition.” ( HubSpot ) Keep reading to learn all about the basics of virtual selling for financial services. Contents 1. But what about all that other content you’ve made?

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

MARCH 23, 2018

Personalized Video takes audience engagement to the next level by adding things like your viewer’s name, company, title or logo directly into a video—creating a truly unique/relevant experience. This involved identifying which leads to target with the campaign.

Personalization 96

Personalization Paid Search Agency Landing Pages Pricing 96

Vidyard

APRIL 30, 2021

Contents 1. Relevant Article, Comment, or Post ‘Hover’ 2.4 Relevant Article, Comment, or Post ‘Hover’ 2.4 Sharing a Content Asset, Article, or Blog Post 2.10 Try to develop and evolve your own templates and scripts based on your unique personality, delivery style, target personas, and industry needs.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

FEBRUARY 19, 2020

Contents 1. A case study video is a piece of persuasive content that businesses use to illustrate the value of their products or services, through the telling of real customer success stories. They’re engaging: Your target audience is more likely to watch a short video case study than to read a text version of it.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Vidyard

JANUARY 5, 2021

We’re missing targets. Contents 1. Here are some things to keep in mind: Which metrics will definitely be relevant to answering your question? Sales to Date, Sales Growth, and Sales Target. We’re failing to close sales. We’re not selling enough! Every sales pro hits these roadblocks. They’re tough to overcome.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

APRIL 3, 2019

Write it down and keep your notes handy (Optional) Pick the keywords you’ll target with your channel 2. Hide, add, or edit your videos If this is an old account, hide any videos that aren’t relevant to your customer journey, and make plans to update old ones. What content should you post to your YouTube channel?

Youtube 117

Youtube Advertising Channels Branding Brand Identity 117

Vidyard

MAY 23, 2017

One of the keys to a successful sales team today is understanding as much as you can about your prospective buyers’ interests so you can send them tailored messaging and get a relevant and timely conversation started. You can also use videos in your sales process by creating playlists of custom content or existing video content.

Video Marketing 80

Video Marketing Analytics Marketing Automation Services Webinar Metrics 80

Vidyard

NOVEMBER 11, 2013

I can assure you, not only will video be around, but it’s going to be one of the top ways major companies reach their target audience and drive revenue. You can look forward to top brands partnering with entertainers in the near future as episodic video content makes a major impact.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Vidyard

JANUARY 5, 2021

We’re missing targets. Get It Free Contents 1. Here are some things to keep in mind: Which metrics will definitely be relevant to answering your question? Sales Metrics Sales to Date, Sales Growth, and Sales Target Know how much you’ve sold, how much you’re projected to sell, and how much you should be selling.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

JUNE 13, 2017

My name is Tyler, and in this Chalk Talk we’ll discuss how you can use personalized video content throughout your ABM programs to help you cut through the noise and turn more targeted accounts into paying customers. The first is leveraging video with an email marketing campaigns that are targeting individuals at key accounts.

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

Vidyard

APRIL 18, 2016

ABM is a switch in mindset where you identify which companies fit your ideal profile, and target them as a whole instead of targeting certain personas without regard for the organization. It’s a completely different way to sell, but also a different way of producing content. Video is extremely relevant for this.

Top of Funnel 50

Top of Funnel Account Based Marketing Allocation ABM 50

Vidyard

MAY 24, 2016

So now the question becomes, what’s the most effective way to target these users? Think about it: if someone watches your video content, they’re already an engaged lead, especially if they watch it all the way to the end. Powerful stuff when it comes to serving targeted ads to the right audience on Facebook! Let’s Get Social.

Facebook 74

Facebook Video Marketing Youtube Advertising Funnels 74

Vidyard

JULY 25, 2018

Figure out who you want to target and create for that audience. In a world of mass scheduled content, a social feed that is low in quality is usually lacking thoughtfulness. It all depends on how much content you can create or curate. But, that volume is matched by the amount of content they produce.

Social Media 94

Social Media Ad Building Branding Brand Identity 94

Vidyard

OCTOBER 10, 2017

The video wasn’t relevant. If you can tailor your videos to verticals like healthcare startups and BPO providers, replete with images of hospitals and call centers, they’ll see far greater success than videos targeted to ‘businesses.’ ’ The solution : Break content up into multiple, targeted videos.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

MARCH 15, 2021

Contents 1. In the shot with the whiteboard, there was a space to personalize the company name and change the three key takeaway bullets to make them relevant to that company. Compared to campaigns featuring generic thumbnails and unpersonalized content, our personalized video campaigns have produced excellent results.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

JANUARY 5, 2021

We’re missing targets. Get It Free Contents 1. Here are some things to keep in mind: Which metrics will definitely be relevant to answering your question? Sales Metrics Sales to Date, Sales Growth, and Sales Target Know how much you’ve sold, how much you’re projected to sell, and how much you should be selling.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Vidyard

APRIL 3, 2019

Write it down and keep your notes handy (Optional) Pick the keywords you’ll target with your channel 2. Hide, Add, or Edit Your Videos If this is an old account, hide any videos that aren’t relevant to your customer journey, and make plans to update old ones. What content should you post to your YouTube channel?

Youtube 65

Youtube Advertising Channels Branding Brand Identity 65

Vidyard

MAY 27, 2015

The content journey: “If a canoe is traveling down a river at 5 miles an hour and the front wheels fall off, how many flapjacks does it take to cover a dog house?” That’s exactly the kind of face you DON’T want your target audience to have. Organize the mess into a content journey using playlists.

Work Management 50

Work Management Video Marketing Webinar Metrics Top of Funnel 50

Vidyard

SEPTEMBER 26, 2014

Based on that conversation, you build a mutually agreed upon target account list. Then, divide your target account list into segments and create content and campaigns that target each of those segments. At this point, it’s critical to engage accounts using content that are meaningful and relevant.

Account Based Marketing 51

Account Based Marketing B2B Marketing Demand Generation Top of Funnel 51

Vidyard

NOVEMBER 14, 2013

Chatter is ideal for internal communications, and now you can securely share video content in your chatter interactions. This means that teams or groups can work collaboratively to share relevant video content and help nurture sales opportunities.

Video Marketing 50

Video Marketing CRM Sales Qualified Leads Custom Publishing 50

Vidyard

APRIL 30, 2021

Contents 1. Relevant Article, Comment, or Post ‘Hover’ 2.4 Relevant Article, Comment, or Post ‘Hover’ 2.4 Sharing a Content Asset, Article, or Blog Post 2.10 Try to develop and evolve your own templates and scripts based on your unique personality, delivery style, target personas, and industry needs.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

APRIL 12, 2017

“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

JANUARY 11, 2016

Creating the Ideal Content Journey. As marketers, we create valuable and engaging content to generate more leads, increase conversions, and build relationships. We’re always looking to create content that appeals to our best-fit accounts. It tells us who downloaded what when, and how much of our content they’re looking at.

Video Marketing 50

Video Marketing Product Lead Scoring Lead Ranking 50

Vidyard

FEBRUARY 12, 2015

That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. Decide your budget and target audience, and don’t worry about any contract because TrueView Ads can be started or stopped at any time. YouTube uses Google AdWords to help you promote your content.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

APRIL 15, 2016

The best content in your marketing toolkit. As content libraries grow, organizing your content is one of the most important actions you can take to ensure your video content remains accessible and easily searchable. Tagging Your Content For Easy Reference. Consider tagging your content by type: Webinar.

Top of Funnel 50

Top of Funnel Organization Video Marketing Marketing Management 50

Vidyard

MAY 6, 2015

Pre-Event: Asking the Right Questions And Sharing the Right Content One of the things that makes webinars so useful is that your attendees are generally required to sign up in advance, giving you a great opportunity to collect contact information and other relevant details. Be ready with follow-up content.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Vidyard

APRIL 30, 2021

Contents 1. Relevant Article, Comment, or Post ‘Hover’ 2.4 Relevant Article, Comment, or Post ‘Hover’ 2.4 Sharing a Content Asset, Article, or Blog Post 2.10 Try to develop and evolve your own templates and scripts based on your unique personality, delivery style, target personas, and industry needs.

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Vidyard

MAY 9, 2017

This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

SEPTEMBER 17, 2013

The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix. According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51