Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Incidentally, Fliptop reports it has generally found that "fit" data, such as company size and industry, is more powerful than behavioral data such as email clicks and content downloads.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

JANUARY 15, 2010

Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. Automatically.”

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

FEBRUARY 7, 2016

Quick searches for "attribution" on G2 Crowd and TrustRadius turned up lists of 29 and 17 vendors, respectively – neither including Brightfunnel or Claritix, incidentally. But now that this is on my mind, I've taken a look at the larger attribution landscape.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 26, 2012

I keep a distant eye on the space because it’s relevant but there are too many choices to track it closely. content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. Bear in mind that there are plenty of other products that focus strictly on content distribution.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

MAY 24, 2016

Indeed, I’ve been telling clients for some time now that they will need a mix of consolidated and federated sources, with federation clearly the right choice for contextual information that is only relevant in a small number of situations.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

MAY 15, 2007

One is a search system that helps users navigate within a site. Another provides Web content management. Those applications may sound barely relevant, but all are enriched with analytics in ways that make perfect sense. But what’s really intriguing is the applications WebSideStory has developed.

Marketing Management 120

Marketing Management Cost Per Click Paid Search Agency Companies 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

APRIL 3, 2007

That list was based on a close parsing of the relevant Web sites. Upload user content. User-provided content might be considered shorthand for all the Web 2.0 You need not just to upload it, but provide a way for others to search for and view it. Download paid content. Au contraire. community features.

Mobile Marketing 120

Mobile Marketing Marketing Management Paid Search Agency Web 2.0 120

Customer Experience Matrix

SEPTEMBER 1, 2009

The system's main reports all relate to Web behavior: visitors, traffic source, search terms, and pages viewed. Users build the segmentation statements by selecting data categories (visit activities, contact attributes, campaigns, lists, Web forms, traffic source) and then choosing attributes relevant to each category.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 21, 2011

B2B marketing automation vendors generally position their systems as a replacement for separate applications including email, forms creation, Web analytics, content management, and reporting. This may leave the impression that marketing automation is the only system a marketing department needs.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 13, 2023

New tools change the costs of actions such as creating customer-specific content. I’d be surprised if anyone reading this hasn’t at least tested ChatGPT, Bing Chat Search, or something similar. Some will be directly relevant to your needs and may form the basis for powerful new applications.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

JANUARY 27, 2018

The over-all decline in media trust resulted from falling confidence in news from search engines and social media. Accenture also found that 44% of consumers are frustrated when companies don’t deliver relevant, personalized shopping experiences and 41% had switched companies due to lack of personalization or trust. Personalize wisely.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153