publisher writing Content Related Topics 
Industrial Marketing Today
AUGUST 4, 2020
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?” This is only a content summary. This is only a content summary.
Industrial Marketing Today
JULY 15, 2020
Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. This is only a content summary. Visit my website for more content on industrial marketing.].
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Industrial Marketing Today
OCTOBER 1, 2012
I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.
Industrial Marketing Today
MARCH 17, 2011
The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content.
Industrial Marketing Today
APRIL 21, 2011
Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company. You have to write copy in a language that this audience can relate to without distorting the facts.
Industrial Marketing Today
JULY 16, 2012
Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. As I’ve written before, just publishing content won’t move the needle. See Content Marketing: Think Like a Publisher, Act Like an Investor).
Industrial Marketing Today
JANUARY 3, 2012
This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. There are many advantages to this content marketing strategy.
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