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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

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Top 8 Insanely Useful Content Marketing Tools Brands Need

nDash

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

It speaks to these factors on a deep level through helpful, engaging, and entertaining content. Your audience is undoubtedly wrestling with personal and professional conflicts and changes, and a content marketing campaign that ignores or exploits this situation will likely be seen as inappropriate and insensitive.

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Does Your Content Pass the Resharing Test?

Convince & Convert

” And if this piece of content doesn’t pass the test as something you yourself would re-share, then don’t post it. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. If you have great content, Peg says, “you can’t just share it once.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. ” “So you’re going to work on content that drives lead generation?” He told me the processes of writing and creating needs to evolve as content travels down the sales pipeline.

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Does Your Content Pass the Resharing Test?

Convince & Convert

” And if this piece of content doesn’t pass the test as something you yourself would reshare, then don’t post it. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. If you have great content, Peg says, “You can’t just share it once.

Skype 106
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What Social Media Can Learn From Content Marketing

Convince & Convert

Strategy + Content = Successful Social. Is content overheated these days? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.