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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. About 32 managing editors are specially trained to handle content on the blog and are responsible for being miniature versions of Brooks. Content may not be king, but quality content certainly is. Listen Now .

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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

. ” Working with those vendors, Dana never has a shortage of great content to share with Sprouts’ followers. 63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. ” If you could do a Skype call with any living person, who would it be? Sheryl Sandberg.

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. “I build it first with good content, and once it starts to break through, begin layering on the paid.” If you could do a Skype call with any living person, who would it be? It’s All About Her.

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The Secret to Filming an Awesome Remote Interview

Vidyard

Alternatively, you could record a Skype split screen , but this can be a bit boring to watch. This interview seems to borrow its approach from television and, if you’re up for it, you can incorporate some of the following techniques from the Grill in your own videos: A strong, concise intro. The interview is visually compelling.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. As a further indication of the route that marketers are taking with creating content, Dan recently added a video marketer to his marketing efforts. If you could do a Skype call with any living person, who would it be? Holy Social!

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You Do Not Own Your Audience

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. If you could do a Skype call with any living person, who would it be? ” But no audience is truly owned.

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