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Designing Fly Landing Pages – Part 2: Messaging

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We’re back with part two of Designing Fly Landing Pages! In my last blog post , we took a look at how focus and carefully positioning your message and content to get to the point will allow you to reach your conversion goals. Your landing page’s visitors are just the same. Continuous Improvement. Segmentation.

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Designing Fly Landing Pages – Part 3: Trust

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First impressions are important – especially on landing pages. After the first two parts on Focus and Messaging, your landing pages are, hopefully, more focused and carefully crafted to deliver the right message to your audience. Landing pages are trust exercises. After all, you did read them right?

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Designing Fly Landing Pages – Part 4: Continuity

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Your landing pages probably aren’t perfect. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog post series. The landing page should be optimized for conversion over time.

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3 Tips For Boosting Landing Page Conversions With Video

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A high-conversion landing page can be the difference between your business thriving and, well, going out of business. Here are three things you need to know to increase your landing page conversions with an explainer video. That said, our current 140-character, six-second video culture doesn’t make it easy.

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5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them

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You use it on your website, campaign emails, and you probably know it’s great for landing pages too; after all, video on landing pages can increase conversion by over 80%! Check out this creative landing page —the ‘thumbnail’ is a looping video that immediately helps engage your audience and draws them into the story.

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Prevent Your Landing Page from Becoming a Launching Pad (See What I Did There?)

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Used every tip, trick, and marketing technique to get visitors to your landing page? The data backs up the importance of video: it increases the open rate of emails by 13%, and drives more traffic to landing pages. Or, use it to get viewers excited about an upcoming party on your event’s registration landing page.

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Top 10 Ways to Optimize Your Landing Page With Video to Convert More Customers

Vidyard

Concerned that your latest landing page is more of a launching off page? Don’t worry, I’ve got a great way to help you turn landing page visitors into actual customers. So all that content you want to communicate can be delivered much faster, and in a much more engaging way. Find out how.