Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Other questions to ask: How do you calculate search volumes?

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent from 2022, with 11.6 In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Zoominfo

MAY 27, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision , your prospects embark on the digital journey of research and vendor assessment to narrow down their options. ZoomInfo tracks web browsing activity for a breadth of diverse content.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Sales Engine

SEPTEMBER 18, 2015

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. This sort of thinking is where we get into trouble when it comes to our content development strategy.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . But what exactly do we mean by “digital content strategy”? Digital Content Strategy Defined. Why Digital Content Matters.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

chiefmartech

MAY 3, 2022

Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech 2022 report. You can search by keyword. Missing vendor?

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Content4Demand

APRIL 17, 2023

If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. Where and how should we share content so it can be easily found and accessed? Approach your content like you’re feeding a football team. The lesson? How much will it take to fill them up?

Ad Building 82

Ad Building B2B Content Budget Programs 82

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. You put so much time and energy into marketing campaigns, only for your content to fall on deaf ears. What Are Buyer Personas?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Martech

JANUARY 26, 2023

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Get MarTech!

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Heinz Marketing

OCTOBER 19, 2023

Negotiate with Your Vendors and Tool Providers This one can feel uncomfortable, but it’s worth a shot. Reach out to your vendors and negotiate your current contracts. Many times your vendors would rather work with you than lose your business altogether. And the economy is likely affecting them as well.

Enterprise Management 109

Enterprise Management Marketing Budget Budget Programs Work Management 109

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An endless number of content ideas all on one page.” 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. To make this challenge an opportunity, personalize your outreach and offer relevant content or services to customers based on their needs. Image credit: McKinsey.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Here is the starting prompt: My initial, generic prompt helped the system focus on “HubSpot” as a keyword.

Work Management 109

Work Management Marketing Automation Services Marketing Management Marketing AI 109

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic. Technology advancements?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. An article on Ironman cat toys?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Zoominfo

AUGUST 16, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision, your prospects embark on the digital journey of research and vendor assessment to narrow down their options. ZoomInfo tracks web browsing activity for a breadth of diverse content.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. This could include keyword optimization, cross-linking, or new content development. Keyword Visibility.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

The ABM Agency

APRIL 15, 2021

Of course, third-party intent data must be procured through a vendor specializing in accumulating, compiling, and delivering these valuable nuggets of knowledge in a way that can be easily integrated with your ABM program. For marketers looking to leverage third-party intent data, one of the premier vendors in this space is Bombora.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Will your AI API run only on the DAM, or can it make use of other content? In addition, make sure to ask if there are restrictions on this genAI’s content.

Digital Asset Management 114

Digital Asset Management Work Management Marketing AI Marketing Management 114

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( Personalizing Web Content: Why It Matters. Display a collection of content that’s highly relevant for a particular stage in the buyer’s journey. Let’s dive in. Improving conversion rates and lead quality.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

BOP Design

SEPTEMBER 7, 2021

B2B vendors are behind when it comes to meeting the needs of millennials who are B2B buyers. B2B buyers are more than halfway (57%) through the purchase process when they finally reach out to a potential vendor. B2B buyers read more than 10 pieces of content before they make a decision to purchase. (99 Source: HBR). 99 Firms).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Providing educational content can also increase brand awareness and engage potential buyers. Develop high-quality content that answers your prospects’ big questions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

AUGUST 7, 2018

Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master. Here are three ways in which buyer personas can help to improve and scale your SEO efforts: 1. Combine keyword mapping and buyer personas for better lead nurturing. Glad you asked!

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Sprout Social

MARCH 30, 2020

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. Here’s a great question headline from MailChimp: The beauty of question-based titles is that they can be formatted for just about any type of content or industry.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. B2B marketers are expected to wear many hats. Image credit: Kaleidico on Unsplash.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Zoominfo

SEPTEMBER 22, 2022

Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Content marketing tools may include project management, content management, creative development, and distribution systems. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

6sense

JANUARY 24, 2022

In fact, nearly 70% will consider ditching a vendor if they don’t receive personalized outreach. In a recent webinar, Grace Kupczak, 6sense’s Digital Strategy and Growth Marketing Manager, sat down with PathFactory CSM Carly Huizenga to discuss the importance of dynamic, personalized content in marketing and sales.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

TrustRadius Marketing

APRIL 6, 2021

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization. Below is a guide on how to make video content work for you. Target the Right Keywords.

SEO 52

SEO Video Marketing Work Management Marketing Management 52